A "Best Ideas Competition" organised by ANJE, (the National Association of Young Businessmen) recently nominated as one of the winners the PharmaPhoto Mobile App, which was invented by Pedro Fialho, a student of the 30th edition of the ISEG MBA.
The PharmaPhoto Mobile App has been developed for pharmacies and aims to facilitate orders by end users (consumers).
The intention is that, in just 3 simple steps, the consumer sends a photograph from their smartphone or tablet to their local pharmacy of the prescription or the medicine that they wish to purchase, via PharmaPhoto Mobile App.
The pharmacy receives this order by E-mail, and the consumer is then contacted by their pharmacy to arrange the delivery address or collection in person (click and collect).
Link for the competition: http://concursodeideias.anje.pt/site/vencedores
What led you to develop this app?
The local pharmacy in the village of my parents in the Alentejo was forced to close for economic reasons. In conversation with my aunt, I asked her how she purchased her medicines. She explained that she had to take the only daily bus into town, or had to spend several days without taking them. As the nearest pharmacy is nearly 20km away, the village is, in effect, cut off from the delivery of medicines, which prejudices the elderly, who make up the majority of the local population.
Part of the ISEG MBA includes work on projects, including some on mobile applications (project inc.) and the creation and development of business ideas. The idea to use this technology to solve my aunt’s problem came about naturally, through the implementation of a simple channel of communication between her and the pharmacy in town. I visited local pharmacies and obtained confirmation that they would be interested and that they were already offering a delivery service to isolated villages, which would be greatly improved with prior notification of information about prescriptions.