Through a study developed by ISEG – Lisbon School of Economics and Management, Universidade de Lisboa, " I am Portugal" will discover the degree of notoriety that it has had with the public.
With this study, "I am Portugal" will evaluate the value that the programme has brought to consumers. – who during the last two months have had the opportunity to get to know two large adverting campaigns – and to understand the relevance and weight that the "I am Portugal" seal adds to choosing their products.
The study should be presented during the month of November, in Lisbon, during the ""I am Portugal Forum".
In 2014, "I am Portugal" carried out a study on "Portugality", which was also the responsibility of ISEG, which showed that 73% of Portuguese are concerned with the origin of products and look for this information about products, that more than 60% often or always purchase them, and that 97.6% are satisfied with the purchase of these products.
The programme has 1,700 companies registered and covers more than 5,200 products identified with the "I am Portugal" seal, representing an aggregate sales volume of more than 6.4 billion Euros.
The Seal and the "Statute of Participating Company" help increase the recognition and appreciation of products and services made in Portugal, giving consumers an informed choice.
About "I am Portugal"
The "I am Portugal" programme was launched in December 2012 by the Government of Portugal to improve the competitiveness of Portuguese companies, to increase the balance of trade, to combat unemployment, and to contribute to the sustained growth of the economy.
By means of the Seal, the programme adds value to the production of products, services, and handicrafts. The attribution of the Statute "Participating Company of I am Portugal" is intended for companies from the retail and restaurant sector and similar that sell "I am Portugal" products.
The products and services that fulfil the requirements for participating in the Programme are identified for the consumer by the "I am Portugal" Seal.
Several public figures from various sectors of Portuguese society accepted the invitation of the Ministry of Economy to be ambassadors of the project. Through their testimonials and presence at events, the 18 Ambassadors of "I am Portugal" (Carlos Coelho, Carolina Piteira, Cláudia Vieira, Cristina Ferreira, Cuca Roseta, D.A.M.A, Fátima Lopes, Fernanda Freitas, Fernando Gomes, Henrique Sá Pessoa, Júlio Isidro, Júlio Magalhães, Justa Nobre, Luís Buchinho, Luís Onofre, Nelson Évora, Rosa Mota and Vítor Sobral) have contributed through participating in various events, to increase awareness and promote the initiative throughout the country.
"I am Portugal" is funded by the 'Compete 2020' programme and is managed by an Operational Entity comprised of Associação Empresarial de Portugal (AEP), Associação Industrial Portuguesa-Câmara de Comércio e Indústria (AIP-CCI), Confederação dos Agricultores de Portugal (CAP), Confederação do Comércio e Serviços de Portugal (CCP), Associação Portuguesa de Empresas de Distribuição (APED), Associação da Hotelaria, Restauração e Similares de Portugal (AHRESP) and by IAPMEI – Agência para a Competitividade e Inovação, IP, which is coordinating this entity.