"I am Portugal" will evaluate the impact that the program has had with the participating companies to the initiative, by carrying out a study that will be presented during the month of October.
The study, which has been the responsibility of ISEG – Lisbon School of Economics & Management (CEGE) of the Universidade de Lisboa, will publish the results that companies have achieved through taking part in the programme, evaluating the impact that "I am Portugal" has on business.
The objective of this study is to document the gains that the companies obtain through participating in the programme, and to identify the results achieved in terms of sales and job creation. In addition, the results of the study will also enhance the creation of other benefits for the participating companies, in line with the evolution of the programme.
The programme has 1,700 companies registered and covers more than 5,200 products identified with the "I am Portugal" seal, representing an aggregate sales volume of more than 6.4 billion Euros.
The Seal and the "Statute of Participating Company" help increase the recognition and appreciation of products and services made in Portugal, giving consumers an informed choice.
About "I am Portugal"
The "I am Portugal" programme was launched in December 2012 by the Government of Portugal to improve the competitiveness of Portuguese companies, to increase the balance of trade, to combat unemployment, and to contribute to the sustained growth of the economy.
By means of the Seal, the programme values the production of products, services, and handicrafts. The attribution of the Statute "Participating Company of I am Portugal" is intended for companies from the retail and restaurant sector and similar that sell "I am Portugal" products.
The products and services that fulfil the requirements for participating in the Programme are identified for the consumer by the "I am Portugal" Seal:
Several public figures from various sectors of Portuguese society accepted the invitation of the Ministry of Economy to be ambassadors of the project. Through their testimonials and presence at events, the 18 Ambassadors of "I am Portugal" (Carlos Coelho, Carolina Piteira, Cláudia Vieira, Cristina Ferreira, Cuca Roseta, D.A.M.A, Fátima Lopes, Fernanda Freitas, Fernando Gomes, Henrique Sá Pessoa, Júlio Isidro, Júlio Magalhães, Justa Nobre, Luís Buchinho, Luís Onofre, Nelson Évora, Rosa Mota and Vítor Sobral) have contributed through participating in various events, to increase awareness and promotethe initiative throughout the country.
"I am Portugal" is funded by the 'Compete 2020' programme and is managed by an Operational Entity comprised of Associação Empresarial de Portugal (AEP), Associação Industrial Portuguesa-Câmara de Comércio e Indústria (AIP-CCI), Confederação dos Agricultores de Portugal (CAP), Confederação do Comércio e Serviços de Portugal (CCP), Associação Portuguesa de Empresas de Distribuição (APED), Associação da Hotelaria, Restauração e Similares de Portugal (AHRESP) and by IAPMEI – Agência para a Competitividade e Inovação, IP, which is coordinating this entity.
Elisabel Soares – 93 781 44 36, email@example.com