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ISEG Revolutionises its Image

  • ISEG’s newly-launched brand identity highlights its values – which are linked to the frontier of knowledge, innovation, pluralism, rigour, and humanism. It was developed by Saint Pirate and el-Hey.
  • OPEN MINDS. GRAB THE FUTURE. is now the signature of ISEG Lisbon School of Economics & Management of Universidade de Lisboa

Lisbon, 17th of February, 2021


ISEG Lisbon School of Economics & Management surprises with a bold brand identity, which has been developed in partnership with marketing and innovation strategy consultancy, Saint Pirate and the producer, El Hey.

In the year that we celebrate 110 years of history, ISEG’s visual identity reflects its modernity. The country’s oldest School of Economics and Management reaffirms its brand of rigour, pluralism, humanism, and its position at the frontier of thought and innovation

This change in the visual identity coincides with the launch of the new signature of “Open Minds. Grab the Future.” – which reflects the positioning of the ISEG brand and will be the central theme of an institutional campaign which will be launched during the 1st Quarter of 2021.


“All the positive energy that is felt today at ISEG needed to be represented in our image. This visual identity projects us forwards and upwards as we face the future,” explains Clara Raposo, the Dean of ISEG. “With a simple and elegant design, this identity represents what ISEG stands for in the world of economics and management: the rigour of mathematics and technology in the geometry of form, pluralism in all its asymmetry, the freedom of letters that goes beyond form, social and environmental awareness represented in arterial blood red which is full of oxygen, just as the planet is crying out for, and also the humanism of a beating heart,”, she adds. “In ISEG’s image we commence from a very rich past and move to a future that we want to be bigger – in which fits a house, a rocket, a heart, or an open mind. This image reflects our spirit of inclusion and the balance and coexistence with the arts and creativity, which are indispensable elements for the emerging generations of managers and economists.”

The new image results from several months of work, which started with a strategic diagnosis and reflection involving dozens of internal and external stakeholders, and it will be at the forefront of all the School’s online and offline communication, as well as the signage on campus.

www.iseg.ulisboa.pt