Análise Quantitativa de Dados em Marketing
(1
º Sem
2018/2019)
MKT (Marketing)
Bibliografia
Principal
-
Field, A. P.,
Discovering statistics using IBM SPSS statistics: And sex and drugs and rock 'n' roll (4th ed.),
London: Sage,
2013
-
Pallant, J.,
SPSS survival manual: A step by step guide to data analysis using SPSS (6th ed.),
Maidenhead: Open University Press/McGraw-Hill,
2016
-
Sarstedt M., Mooi E. ,
A concise guide to market research: The process, data and methods using IBM SPSS Statistics,
London: Springer,
2014
Secundária
-
Saunders, M., Lewis, P. & Thornhill, A.,
Research methods for business students (5th ed.),
Harlow: Prentice Hall,
2009
-
Newbold, P., Carlson, W., & Thorne, B.,
Statistics for business and economics (8th ed.),
New Jersey: Pearson,
2013
