Customer Relationship Management (1 º Sem 2009/2010)
CEMP (3ª Edição) , CEMP (4ª Edição) , MKT (7ª Edição) , MKT (Marketing)
Program
- Introduction and Basic Concepts of Relationship Management;
- From CRM Strategy to Implementation;
- How to Approach a CRM Transformation;
- e-CRM;
- CRM Case Studies in Different Activity Sectors;
- Major Trends in CRM.
- From CRM Strategy to Implementation;
- How to Approach a CRM Transformation;
- e-CRM;
- CRM Case Studies in Different Activity Sectors;
- Major Trends in CRM.