Estudos de Mercado (1 º Sem 2013/2014)

MKT (Marketing)

Bibliografia

Principal

  • Naresh Malhotra, David Birks and Peter Wills, Marketing Research - An Applied Approach, 4th edition Prentice Hall, Prentice Hall , 2012

Secundária

  • Dawn Iacobucci and Gilbert A. Churchill , Marketing Research Methodological Foundations,10th edition, South-Western Cengage Learning , 2010
  • Fred M. Feinberg, Thomas C. Kinnear and James R. Taylor , Modern Marketing Research, Concepts, Methods and Cases, 2nd edition, South-Western Cengage Learning, 2013