Malhotra, Naresh, Birks, D. and Wills, P.,
Marketing Research - An Applied Approach
,
4th edition, Prentice Hall ,
2012
Secundária
Burns, Alvin C., and Bush, Ronald F.,
Marketing Research ,
Prentice Hall, 7th edition,
2012
Iacobucci, Dawn and Churchill, Gilbert A. ,
Marketing Research Methodological Foundations ,
South-Western Cengage Learning, 10th edition,
2010
Feinberg, Fred M., Kinnear, Thomas C. and Taylor, James R. ,
Modern Marketing Research, Concepts, Methods and Cases ,
South-Western Cengage Learning, 2nd edition,,
2013
