Marketing Empresarial (2 º Sem 2020/2021)

MKT (Marketing)

Bibliografia

Principal

• Anderson, J., Narus, J., Narayandas, D. , Business Market Management: Understanding, Creating, and Delivering Value , 3rd Ed., Prentice-Hall: New Jersey. , 2009
• Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I., Managing Business Relationships, 3rd Ed., London: John Wiley., 2011

Secundária