Industrial Marketing (2 º Sem 2020/2021)
GEI (Gestão e Estratégia Industrial)
Objectives
Appreciation of the key differences between B2B vs. B2C markets.
To evaluate the nature and role of relationships in understanding, creating and delivering value as part of a firm's resource base.
Developing skills in understanding marketing and supply decisions in B2B firms.
Ability to incorporate relationships and networks in developing a firm's marketing strategy.
To evaluate the nature and role of relationships in understanding, creating and delivering value as part of a firm's resource base.
Developing skills in understanding marketing and supply decisions in B2B firms.
Ability to incorporate relationships and networks in developing a firm's marketing strategy.