Marketing Internacional (2 º Sem 2020/2021)

ECO , ECN , FIN , GES , MNG , MAEG

Bibliografia

Principal

• Green, M. C. & Keegan, W. J. (2020). Global Marketing. Global Edition, 10th Edition, Pearson., ., ., .

Secundária

• Hollensen, S. (2020). Global Marketing. 8th Edition, Pearson Higher Education., ., ., .
• Solberg, C. A. (2018). International Marketing: Strategy Development and Implementation. 1st Edition, Routledge., ., ., .
• Czinkota, M., Ronkainen, I., & Zvobgo, G. (2011). International Marketing. United Kingdom: Cengage Learning., ., ., .
• Ilhéu, F. (2009). Estratégia de Marketing Internacional. Coimbra: Edições Almedina., ., ., .