Marketing Management (1 º Sem 2020/2021)
Objectives
1. To become familiar with the range of decisions implicit in strategic marketing management and planning
2. To develop skills in using a variety of analytical frameworks for making such decisions
3. To develop skills in planning a variety of marketing management tools, ranging from new product entry strategy to international market product life cycle management and strategy
2. To develop skills in using a variety of analytical frameworks for making such decisions
3. To develop skills in planning a variety of marketing management tools, ranging from new product entry strategy to international market product life cycle management and strategy