Operational Marketing (MO-E)
Área
AC Gestão > UC Obrigatórias
Activa nos planos curriculares
Economics > Economics > 1º Ciclo > Unidades Curriculares Optativas > Operational Marketing
Management > Management > 1º Ciclo > Unidades Curriculares Obrigatórias > Operational Marketing
Nível
1º Ciclo (L)
Tipo
Estruturante
Regime
Semestral
Carga Horária
Aula Teórica (T): 0.0 h/semana
Aula TeoricoPrática (TP): 4.0 h/semana
Trabalho Autónomo: 108.0 h/semestre
Créditos ECTS: 6.0
Objectivos
To develop the student's understanding of basic concepts and terminology of marketing.
To offer insights concerning what marketing managers do, with a focus on the functional components of marketing (i.e., product, pricing, promotion/communication and channel decisions).
Programa
Marketing: Importance and Scope
- Fundamental Marketing Concepts;
- Company Orientations toward the Marketplace;
- Marketing-Mix.
Marketing Information
- Marketing Information System;
- Organization Marketing Environment.
Marketing-Mix
- Product and Services Decisions;
- Design of the product strategy;
- Development of branding;
- Pricing Strategies;
- Distribution Channels;
- Communication.
Bibliografia
Principal
Não existem referências bibliográficas.
Secundária
Não existem referências bibliográficas secundárias.