Business Strategy and Performance (BSP-MIM)
Área
AC Gestão > UC Mestrados
Activa nos planos curriculares
Management > Management > 2º Ciclo > Unidades Curriculares Obrigatórias > Business Strategy and Performance
Nível
2º Ciclo (M)
Tipo
Estruturante
Regime
Semestral
Carga Horária
Aula Teórica (T): 0.0 h/semana
Aula TeoricoPrática (TP): 3.0 h/semana
Trabalho Autónomo: 62.0 h/semestre
Créditos ECTS: 3.0
Objectivos
This course serves as a cohesive map for strategic management. It is designed to integrate the accepted theories in the area with real-world applications to provide students with the knowledge and skills needed for strategic management.
Lecture and class assignments given in the course are intended to help students understand the needs of modern organizations, including emerging trends.
Programa
-Strategic management and strategy: main concepts
-Industry and competitive analysis
-Analyzing resources and capabilities
-Sources and dimensions of competitive advantage
-Industry evolution and strategic change
-Technology-based industries and strategy
-Competitive advantage in mature industries
Metodologia de avaliação
Course Components:
-Final exam
-Case Assignments. Teamwork.
-In-Class Exercises
Grading:
-In-Class Exercises/Participation and Case Assignments: 60%
-Final Exam: 40%
Bibliografia
Principal
Não existem referências bibliográficas.
Secundária
Não existem referências bibliográficas secundárias.