Marketing Management (MM-MIM)
Área
AC Gestão > UC Mestrados
Activa nos planos curriculares
Management > Management > 2º Ciclo > Unidades Curriculares Obrigatórias > Marketing Management
Nível
2º Ciclo (M)
Tipo
Estruturante
Regime
Semestral
Carga Horária
Aula Teórica (T): 0.0 h/semana
Aula TeoricoPrática (TP): 1.38 h/semana
Trabalho Autónomo: 62.0 h/semestre
Créditos ECTS: 3.0
Objectivos
1. To become familiar with the range of decisions implicit in strategic marketing management and planning
2. To develop skills in using a variety of analytical frameworks for making such decisions
3. To develop skills in planning a variety of marketing management tools, ranging from new product entry strategy to international market product life cycle management and strategy
Programa
? Understanding Marketing Management
? Capturing Marketing Insights
? Connecting with Customers
? Building Strong Brands
? Shaping Market Offerings (Marketing-mix)
? Conducting Marketing Responsibly for Long-term Success
Metodologia de avaliação
The course is highly interactive between the class and the instructor. Through case studies/presentations, and problem solving, students will have the opportunity to use the concepts, ideas, and strategies presented in class. The final grade is obtained by combining the Continuous Assessment (60%) and the result of an written exam (40%).
Bibliografia
Principal
Não existem referências bibliográficas.
Secundária
Não existem referências bibliográficas secundárias.