With the concept of "No one has the Numbers that ISEG has", the first school of Economics and Management in the country translates ISEG's unique numbers into its best arguments for a great institutional and product campaign. A campaign developed with the strategy and creativity of Saint Pirate and the production company El Hey.
With a wide online and offline presence - covering print, digital, outdoor, radio and cinema - this campaign's basic idea is to capitalize on a series of assets numbers that attest to the excellence of teaching, the avant-garde DNA, and the pluralistic, inclusive, and humanistic nature found in ISEG's teaching matrix.
The new campaign has kicked off in force among students who will enter Higher Education this year and who are precisely at the peak of their decision-making process.
To support the campaign's numerical narrative, a thorough quantitative research work was carried out with the students, from which some of the information that can be seen in the films, ads, and radio spots that materialize this work emerged.
“We were very pleased with the final result of this campaign. Once again we escaped the usual clichés of higher education communication and presented an institutional and product campaign which, besides being professional and coherent with ISEG's values and quality, is assertive, clean and fun. Ultimately, those who pay attention to the campaign will conclude that although there are many percentages, averages and rankings, no one has the numbers that ISEG has.” says Helena Laymé, ISEG's Marketing Director.
Note that this campaign is the result of a thorough work of positioning the ISEG brand that began in 2020, with this same agency and producer, and which has resulted in an increase in the School's notoriety, that is even reflected in the recognition in the Financial Times ranking, where ISEG has already won three entries - Top 50 in Executive Education, TOP 65 of the Best Business Schools in Europe, and also, the recognition of its Masters in Finance in the TOP 35 of the same ranking.