Professor Carolina Afonso, a lecturer at ISEG - Lisbon School of Economics & Management, was awarded the ‘Digital Marketing and Communications Professional of the Year’ in the 2025 edition of the ACEPI Navegantes XXI Awards - Digital Leaders. The ceremony took place at the Portugal Digital Summit.
The distinction, awarded by a selection panel made up of 25 leading professionals in the digital sector, recognised Carolina Afonso's journey, impact and contribution to digital transformation and communication with purpose. In all, there were more than 200 nominees in 10 categories different.
In her message of thanks, Carolina Afonso highlighted the value of collective work:
"No professional career is made alone, and this award is also about the people, projects and brands that have believed in the importance of digital transformation and communication with purpose.
A recognition I share with all the teams and partners I've had the privilege of working with over the last 20 years. And to my ISEG students, who make this an even greater purpose."
Carolina Afonso is professor at ISEG, Global Director of Innovation and Transformation at Jerónimo Martins, and author of several books in the areas of digital marketing and leadership.
This distinction reinforces the prominent role of ISEG's faculty nationally and internationally, as well as the link between academia, innovation and business practice that characterises the School.
