On 17 November, at 15.00, there will be a webinar on 'Self-deprecating Advertisements Enhance Consumers’ Inferences of Experience-Related Product Attributes'. The speaker will be Eda Sayin, from IE University (Madrid).
In this webinar, organised by the Strategy and Marketing research group at ISEG Research, Professor Eda Sayin will talk about her research, which explores how different communication and branding strategies influence consumer perceptions and reactions.
Free participation. Access the webinar on this link.
