{"id":759,"date":"2021-01-12T16:46:38","date_gmt":"2021-01-12T16:46:38","guid":{"rendered":"https:\/\/iseg.gomo.dev\/?post_type=course&#038;p=759"},"modified":"2026-04-27T15:41:26","modified_gmt":"2026-04-27T15:41:26","slug":"marketing-2","status":"publish","type":"course","link":"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/masters-2\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<div class=\"wp-block-uagb-tabs uagb-block-9f3c8730 uagb-tabs__wrap uagb-tabs__hstyle1-desktop uagb-tabs__vstyle6-tablet uagb-tabs__vstyle6-mobile\" data-tab-active=\"0\"><ul class=\"uagb-tabs__panel uagb-tabs__align-left\" role=\"tablist\"><li class=\"uagb-tab uagb-tabs__active\" role=\"none\"><a href=\"#uagb-tabs__tab0\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"0\" role=\"tab\"><div>Overview<\/div><\/a><\/li><li class=\"uagb-tab\" role=\"none\"><a href=\"#uagb-tabs__tab1\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"1\" role=\"tab\"><div>Programme Details<\/div><\/a><\/li><li class=\"uagb-tab\" role=\"none\"><a href=\"#uagb-tabs__tab2\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"2\" role=\"tab\"><div>Admissions and Fees<\/div><\/a><\/li><\/ul><div class=\"uagb-tabs__body-wrap\">\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-0\" aria-labelledby=\"uagb-tabs__tab0\">\n<p class=\"has-huge-font-size\">These days, no company or organization can live without a solid and innovative marketing strategy. Digital, influencer, relationship, sustainable, social and non-profit marketing are just some of the facets of this fascinating world.<\/p>\n\n\n\n<p>And now you have a good way to get to know them in depth: ISEG&#039;s Master in Marketing (MMKT).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The MMKT provides the critical knowledge to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the fundamentals of marketing with the latest developments in its theory and practice. It is an internationally recognized master's degree that was ranked 29th in Eduniversal's TOP 240 Best Masters Global Ranking 2024, in the Marketing category.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Merit Award <\/strong><br>Prize of \u20ac1,000 awarded to the best student in the 1st year of the Master's Degree in Marketing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n    <div class=\"course-accreditations__group\">\n        <div class=\"course-accreditations__type\">Ranking<\/div>\n\n        <div class=\"course-accreditations__grid\">\n            \n                <div class=\"course-accreditations__item\">\n                    <img decoding=\"async\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2025_eduniversal2025-1.png\" loading=\"lazy\" width=\"237\" alt=\"\" class=\"course-accreditations__logo\">\n                    <div class=\"course-accreditations__desc\">27th place in the TOP 70 of Western Europe in the Eduniversal Best Masters 2025 Ranking, in the Marketing category<\/div>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n\n\n<div class=\"block-reasons\">\n    <div class=\"block-reasons__content has-iseg-dark-grey-background has-iseg-white-color\">\n        <h3>7 reasons to choose the Master in Marketing<\/h3>\n        \n        <div class=\"block-reasons__list\" data-columns>\n\n                        <div class=\"block-reasons__item\">\n                <h4 class=\"block-reasons__heading\">01<\/h4>\n                <p class=\"block-reasons__text\">The Master in Marketing trains highly technically competent staff in the field of marketing and with solid knowledge in various areas of specialization.<\/p>\n            <\/div>\n                        <div class=\"block-reasons__item\">\n                <h4 class=\"block-reasons__heading\">02<\/h4>\n                <p class=\"block-reasons__text\">This course provides a first approach to scientific research in the field of marketing.<\/p>\n            <\/div>\n                        <div class=\"block-reasons__item\">\n                <h4 class=\"block-reasons__heading\">03<\/h4>\n                <p class=\"block-reasons__text\">It is a master&#039;s degree of a professional nature, with a view to ensuring that students who complete this course enhance their employability and future career prospects.<\/p>\n            <\/div>\n                        <div class=\"block-reasons__item\">\n                <h4 class=\"block-reasons__heading\">04<\/h4>\n                <p class=\"block-reasons__text\">It develops students&#039; abilities to understand, select and apply marketing methods and techniques, as well as communication, teamwork and leadership skills.<\/p>\n            <\/div>\n                        <div class=\"block-reasons__item\">\n                <h4 class=\"block-reasons__heading\">05<\/h4>\n                <p class=\"block-reasons__text\">The faculty is experienced and has a close link between the academic side and the business reality.<\/p>\n            <\/div>\n                        <div class=\"block-reasons__item\">\n                <h4 class=\"block-reasons__heading\">06<\/h4>\n                <p class=\"block-reasons__text\">The adopted approach integrates a mix of exposition with case studies, group work and practical experiences, which aim to reinforce your mastery of theories and models in the area of marketing knowledge. <\/p>\n            <\/div>\n                        <div class=\"block-reasons__item\">\n                <h4 class=\"block-reasons__heading\">07<\/h4>\n                <p class=\"block-reasons__text\">Integration into the network of graduates of the Masters in Marketing and ISEG, which will be an asset throughout your professional career. <\/p>\n            <\/div>\n            \n        <\/div>\n        \n    <\/div>\n    <div class=\"block-reasons__image\"><img decoding=\"async\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/ronan-furuta-gddzfv8_7sE-unsplash.jpg\" loading=\"lazy\" sizes=\"(max-width: 479px) 87vw, (max-width: 767px) 92vw, (max-width: 991px) 28vw, 30vw\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/ronan-furuta-gddzfv8_7sE-unsplash.jpg 500w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/ronan-furuta-gddzfv8_7sE-unsplash.jpg 800w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/ronan-furuta-gddzfv8_7sE-unsplash.jpg 1080w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/ronan-furuta-gddzfv8_7sE-unsplash.jpg 1340w\" alt=\"\" class=\"image-cover\"><\/div>\n<\/div>\n\n<div class=\"block-big-text has-iseg-pink-background\">\n\t<div class=\"big-text-anim-left-layer\"><\/div>\n\t<div class=\"big-text-anim-right-layer\"><\/div>\n\t<div class=\"big-text-container\">\n\t\t<div class=\"big-text-content\">\n\n\t\t\t\t\t\t\t<p class=\"\">start to build<\/p>\n\t\t\t\t\t\t\t<p class=\"has-iseg-red-color\">your personal brand<\/p>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-course-features\">\n    <div class=\"container\">\n                    <div class=\"course-features__grid\">\n        \n            <div class=\"course-features__item\">\n                                    <div class=\"course-features__image\">\n                        <img decoding=\"async\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/why-iseg.jpg\" loading=\"lazy\" sizes=\"(max-width: 479px) 86vw, (max-width: 767px) 82vw, (max-width: 991px) 41vw, 32vw\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/why-iseg.jpg 500w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/why-iseg.jpg 800w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/why-iseg.jpg 1080w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/why-iseg.jpg 1340w\" alt=\"\" class=\"image-cover\">\n                    <\/div>\n                                <div class=\"course-features__content\">\n                    <div class=\"course-features__topcut\"><\/div>\n                    <h4 class=\"course-features__heading\">\n                                                    <a href=\"https:\/\/www.iseg.ulisboa.pt\/pt\/estudar\/porque-o-iseg\/\">Why ISEG?<\/a>\n                                            <\/h4>\n                    <div class=\"course-features__text\">It is the ideal place for those who want to make history and always be in the front group. For more than a century, ISEG has formed generations of successful leaders and professionals.<\/div>\n                                            <a href=\"https:\/\/www.iseg.ulisboa.pt\/pt\/estudar\/porque-o-iseg\/\"  class=\"link-learnmore\"> Top 10 Reasons<\/a>\n                                    <\/div>\n            <\/div>\n\n        \n            <div class=\"course-features__item\">\n                                    <div class=\"course-features__image\">\n                        <img decoding=\"async\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/study-abroad.jpg\" loading=\"lazy\" sizes=\"(max-width: 479px) 86vw, (max-width: 767px) 82vw, (max-width: 991px) 41vw, 32vw\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/study-abroad.jpg 500w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/study-abroad.jpg 800w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/study-abroad.jpg 1080w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/study-abroad.jpg 1340w\" alt=\"\" class=\"image-cover\">\n                    <\/div>\n                                <div class=\"course-features__content\">\n                    <div class=\"course-features__topcut\"><\/div>\n                    <h4 class=\"course-features__heading\">\n                                                    <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/aquila\/unidade\/erasmus\/?locale=pt\">Broaden your horizons.<\/a>\n                                            <\/h4>\n                    <div class=\"course-features__text\">We are one of the most popular destinations in Portugal for exchange programs and our mobility programs offer students the possibility to study anywhere in the world for a semester.<\/div>\n                                            <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/aquila\/unidade\/erasmus\/?locale=pt\"  class=\"link-learnmore\">International Mobility Office<\/a>\n                                    <\/div>\n            <\/div>\n\n        \n            <div class=\"course-features__item\">\n                                    <div class=\"course-features__image\">\n                        <img decoding=\"async\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/03\/Carreiras.jpg\" loading=\"lazy\" sizes=\"(max-width: 479px) 86vw, (max-width: 767px) 82vw, (max-width: 991px) 41vw, 32vw\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/03\/Carreiras.jpg 500w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/03\/Carreiras.jpg 800w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/03\/Carreiras.jpg 1080w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/03\/Carreiras.jpg 1340w\" alt=\"\" class=\"image-cover\">\n                    <\/div>\n                                <div class=\"course-features__content\">\n                    <div class=\"course-features__topcut\"><\/div>\n                    <h4 class=\"course-features__heading\">\n                                                    <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/aquila\/investigation\/cmx\/?locale=pt\">The next step.<\/a>\n                                            <\/h4>\n                    <div class=\"course-features__text\">Your partner in achieving your career goals. Our consultants guarantee you all the necessary support, in the form of sharing job opportunities and helping you prepare for your job search or find an internship.<\/div>\n                                            <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/aquila\/investigation\/cmx\/?locale=pt\"  class=\"link-learnmore\">Career Office<\/a>\n                                    <\/div>\n            <\/div>\n\n                <\/div>\n        <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">If you want to know more about the Master's in Marketing, we're here to help:<\/h2>\n\n\n\n<div id=\"formconnector_target\"><\/div>\n            \n<script type=\"text\/javascript\">\n    window.FormConnector_settings = {\n        uuid: '3c5daba0322b11ef9e7a91c24594cccd',\n    };\n<\/script>\n\n<script type=\"text\/javascript\"\n        src=\"https:\/\/formconnector.com\/form\/formconnector.js\">\n<\/script>\n\n\n<div class=\"block-course-testimonials\">\n    <div class=\"container\">\n        <div data-delay=\"4000\" data-animation=\"slide\" class=\"course-testimonials__slider w-slider\" data-autoplay=\"false\" data-easing=\"ease\" data-hide-arrows=\"false\" data-disable-swipe=\"false\" data-autoplay-limit=\"0\" data-nav-spacing=\"3\" data-duration=\"500\" data-infinite=\"true\">\n            <div class=\"course-testimonials__mask w-slider-mask\">\n                                <div class=\"course-testimonials__slide w-slide\">\n                    <div class=\"course-testimonials__slide-content\"><img decoding=\"async\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/themes\/iseg\/assets\/images\/icon-quote.svg\" loading=\"lazy\" alt=\"\" class=\"course-testimonials__quote-icon\">\n                        <div><strong>I considered the Master in Marketing at ISEG complete. Now concluded, I know that it allowed me to obtain and consolidate a vast knowledge about the various areas of marketing.<\/strong> It provides us with a set of skills that will be fundamental for any professional opportunity, opening countless doors, whether in Portugal or anywhere in the world. What if you went back? No doubt you would make exactly the same choices.<\/div>\n                        <div class=\"course-testimonials__author\">\n                            <div>Vanessa Hipolito<\/div><img decoding=\"async\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Vanessa-Hipolito-2.jpg\" class=\"course-testimonials__author-photo\" alt=\"\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Vanessa-Hipolito-2.jpg 128w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Vanessa-Hipolito-2-12x12.jpg 12w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/>                        <\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"block-additional-info\">\n    <div class=\"container\">\n        <h4>Additional information<\/h4>\n        \n        <div class=\"additional-info__grid\">\n                            <div class=\"additional-info__item\">\n                    <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/student-services\/\">Student Services<\/a>\n                <\/div>\n                            <div class=\"additional-info__item\">\n                    <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/secretaria\/candidaturas\/candidaturas-a-mestrados\/\">Masters &amp; PhD Office<\/a>\n                <\/div>\n                            <div class=\"additional-info__item\">\n                    <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/live-iseg\/living-in-lisbon\/\">Living in Lisbon<\/a>\n                <\/div>\n                            <div class=\"additional-info__item\">\n                    <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/international\/\">International Mobility Office <\/a>\n                <\/div>\n                            <div class=\"additional-info__item\">\n                    <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/international\/mobilidade-incoming\/\">International<\/a>\n                <\/div>\n                            <div class=\"additional-info__item\">\n                    <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/careers\/\">Careers Services<\/a>\n                <\/div>\n                    <\/div>\n\n            <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-1\" aria-labelledby=\"uagb-tabs__tab1\">\n<h3 class=\"wp-block-heading\">Programme Details<\/h3>\n\n\n\n<p>The Master in Marketing is essentially intended to complete the first cycle training provided by a degree in Management and related subjects. This is a master&#039;s degree of a professional nature, with a view to ensuring that students who complete this course enhance their employability and future career prospects.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Professional Opportunities<\/h4>\n\n\n\n<p>With this master&#039;s degree, you will be able to carry out functions of marketing management, commercial management, brand management, account management, management of social networks and web content, <em>data analyst<\/em>, among others.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Ficha-Empregabilidade_Marketing_2026.pdf\">2026 Labour Force Insertion Survey - <strong>Master in Marketing<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Syllabus<\/h4>\n\n\n\n<figure class=\"wp-block-table block-table-studyplan has-iseg-pink-thead\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Year 1 - Semester 1<\/th><th class=\"has-text-align-center\" data-align=\"center\">Credits<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Market Behavior and Brand Management<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Digital Marketing and Integrated Communication<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Market studies<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Finance for Marketing<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Optional I or Strategic Marketing*<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table block-table-studyplan has-iseg-red-thead\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Year 1 - Semester 2<\/th><th class=\"has-text-align-center\" data-align=\"center\">Credits<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><em>Customer Relationship Management<\/em><\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Service Marketing<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Business Marketing<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">International Marketing<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Optional II or Operational Marketing* <\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table block-table-studyplan has-iseg-yellow-thead\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Year 2 - Semester 1<\/th><th class=\"has-text-align-center\" data-align=\"center\">Credits<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Qualitative Data Analysis in Marketing<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Quantitative Data Analysis in Marketing<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Research Methods<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Master's Final Work (Dissertation\/Project) <\/td><td class=\"has-text-align-center\" data-align=\"center\">12<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table block-table-studyplan has-iseg-blue-thead\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Year 2 - Semester 2<\/th><th class=\"has-text-align-center\" data-align=\"center\">Credits<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Master's Final Work <br>- Design<br>- Dissertation<\/td><td class=\"has-text-align-center\" data-align=\"center\">30<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">* The choice of optional curricular units is only possible for students who have completed the 1st cycle Operational Marketing and Strategic Marketing curricular units. Cases of doubt will be decided by the Master&#039;s Scientific and Pedagogical Commission.<\/p>\n\n\n\n<p>See the description of each Curricular Unit&nbsp;<a href=\"https:\/\/fenix.iseg.ulisboa.pt\/degrees\/mkt\/course-web-pages\">here<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-2\" aria-labelledby=\"uagb-tabs__tab2\">\n<h3 class=\"wp-block-heading\">Admissions and Fees<\/h3>\n\n\n\n<p class=\"has-large-font-size\">Applications for all master's degrees at ISEG are made online.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Access Requirements<\/strong><\/h4>\n\n\n\n<p>Candidates for <strong>Master in Marketing <\/strong>must:&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>Present a degree in national or foreign institutions in the areas of management, business sciences, engineering and social sciences in general. <\/li>\n<\/ul>\n\n\n\n<ul>\n<li>In accordance with Article 17 d) of Decree-Law No. 74\/2006 of March 24, as amended and republished by Decree-Law No. 65\/2018 of August 16, other applications deemed appropriate by the selection panel will be evaluated on the basis of curricular analysis.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Students who have not completed the cycle of studies leading to a bachelor's degree may apply conditionally, provided they meet the conditions for obtaining the degree by the end of September (of the academic year of application).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Screening and Selection Criteria<\/strong><\/strong><\/h4>\n\n\n\n<ol start=\"1\" style=\"list-style-type:1\">\n<li>The ranking is based on the application grade, which will be calculated using the process described below. It only applies to students who meet the prerequisites.<\/li>\n\n\n\n<li>The Global Assessment (GA) is obtained by weighting the final average of the 1st cycle or equivalent (M) and the Curricular Assessment (CA) GA = 0.6 x M + 0.4 x CA<br>The Curricular Assessment considers:<br>a) School and nature of the course of origin;<br>b) Classification in specific curricular units;<br>c) Professional experience;<br>d) Actions that reveal, among other things, a spirit of initiative, entrepreneurship, leadership skills, teamwork, social awareness and responsibility;<br>e) Results of the interview, in cases where it is deemed necessary.<\/li>\n<\/ol>\n\n\n\n<p><strong>Notes:<\/strong><br>Minimum Global Assessment for acceptance of a candidate: 14 points.<br>Minimum Global Assessment for immediate acceptance of a candidate in anticipation of selection: 15 points<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Documentation to be submitted upon application:<\/strong><\/h4>\n\n\n\n<ul>\n<li>Certificate of completion with final grade average<\/li>\n\n\n\n<li>Official certificate of achievement with the course units taken<\/li>\n\n\n\n<li>Curriculum vitae<\/li>\n\n\n\n<li>Motivation Letter<\/li>\n\n\n\n<li>Letter of recommendation (optional)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>tuition fees<\/strong><\/h4>\n\n\n\n<p>Provisional tuition fees for 2026\/27, pending confirmation by the University of Lisbon's statutory bodies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>students from <\/strong><\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong>1st year<\/strong><\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong>2nd year<\/strong><\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong>Total<\/strong><\/td><\/tr><tr><td>Students within the EU<\/td><td class=\"has-text-align-right\" data-align=\"right\">\u20ac 4,750<\/td><td class=\"has-text-align-right\" data-align=\"right\">\u20ac 2,000&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong><strong>\u20ac 6,750<\/strong><\/strong><\/td><\/tr><tr><td>Students outside the EU (International)<\/td><td class=\"has-text-align-right\" data-align=\"right\">&nbsp; \u20ac 6,250<\/td><td class=\"has-text-align-right\" data-align=\"right\">\u20ac 3,500&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong><strong>\u20ac 9,750<\/strong><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>We believe that financial restrictions should not impede access to higher education and that is why we seek to provide equal opportunities for all.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>At the student&#039;s request, a specific payment of the fee can be agreed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Student visa&nbsp;<\/strong><\/h4>\n\n\n\n<p>If you are not an EU, EEA or Swiss citizen, then you will need a Student Visa.<\/p>\n\n\n\n<p>Once you have decided to join the master's program and paid the 1st tuition fee instalment to secure your place, you can issue the acceptance letter on the FENIX Portal. This document will be needed later to apply for a Student Visa.<\/p>\n\n\n\n<p>The student visa must be requested at the nearest Embassy or at a Portuguese consular post in the country of origin.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-3\" aria-labelledby=\"uagb-tabs__tab3\">\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\n<\/div>\n<\/div><\/div>","protected":false},"featured_media":27414,"menu_order":48,"template":"","course_department":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing - ISEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/masters-2\/marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/masters-2\/marketing\/\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/masters-2\/marketing\/\",\"name\":\"Marketing - ISEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/masters-2\/marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/masters-2\/marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/4.jpg\",\"datePublished\":\"2021-01-12T16:46:38+00:00\",\"dateModified\":\"2026-04-27T15:41:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/masters-2\/marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/masters-2\/marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/masters-2\/marketing\/#primaryimage\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/4.jpg\",\"contentUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/4.jpg\",\"width\":1600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/to-study-2\/masters-2\/marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iseg.ulisboa.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/\",\"name\":\"ISEG\",\"description\":\"Lisbon School of Economics &amp; 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