{"id":39869,"date":"2023-07-19T11:25:12","date_gmt":"2023-07-19T11:25:12","guid":{"rendered":"https:\/\/www.iseg.ulisboa.pt\/?post_type=event&#038;p=39869"},"modified":"2023-07-19T11:31:45","modified_gmt":"2023-07-19T11:31:45","slug":"cycle-of-webinars-digital-marketing-summer-break","status":"publish","type":"event","link":"https:\/\/www.iseg.ulisboa.pt\/en\/event\/cycle-of-webinars-digital-marketing-summer-break\/","title":{"rendered":"Webinar Series | Digital Marketing Summer Break"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1151\" height=\"430\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2023\/07\/webinar_marketing_digital_banner_site.jpg\" alt=\"\" class=\"wp-image-39870\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2023\/07\/webinar_marketing_digital_banner_site.jpg 1151w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2023\/07\/webinar_marketing_digital_banner_site-300x112.jpg 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2023\/07\/webinar_marketing_digital_banner_site-18x7.jpg 18w\" sizes=\"(max-width: 1151px) 100vw, 1151px\" \/><\/figure>\n\n\n\n<p><strong>What is most important thing that needs to be mastered in Digital Marketing?<\/strong><\/p>\n\n\n\n<p><br>The answer varies considerably and is broad, this being an area that brings together multiple dimensions and disciplines and which is constantly changing.&nbsp;<\/p>\n\n\n\n<p>Accordingly, within the framework of the&nbsp;<strong><a href=\"https:\/\/isegexecutive.education\/pt\/cursos\/pos-graduacoes\/marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">Postgraduation in Digital Marketing<\/a><\/strong>, whose&nbsp;<strong>15th edition starts on September 19<\/strong>, we invite all marketing, communication and sales professionals, as well as young students and the curious, to take a break before the summer break to get up to date with some of the trends and areas of most interest for the development of integrated and effective digital marketing strategies.&nbsp;<\/p>\n\n\n\n<p>The Digital Marketing Summer Break is a cycle of<strong>&nbsp;5 webinars<\/strong>,&nbsp;<strong>of 30 minutes each<\/strong>, which will take place&nbsp;<strong>from the 24th to the 28th July<\/strong>, always at the same time of&nbsp;<strong>12.00 to 12.30<\/strong>. &nbsp; &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>24th July, 12.00<\/td><td><strong>The Value of Content<\/strong><br><strong><strong>Cl\u00e1udia Rodrigues<\/strong>, Marketing Head, Samsung Climate Solutions&nbsp;<\/strong><\/td><\/tr><tr><td>25th July, 12.00<\/td><td><strong>Influencers<\/strong><br><strong>Manuel Santana Lopes<\/strong>, Associate Partner &amp; Chief of Operations, Notable<\/td><\/tr><tr><td>26th July, 12.00<\/td><td><strong>International Growth - How brands should think digital to address the global marketplace<\/strong><br><strong>Jo\u00e3o Marques Gomes<\/strong>, Industry Manager, Google<\/td><\/tr><tr><td>27th July, 12.00<\/td><td><strong>Loyalty programmes: How to maximize results with 3 key pillars<\/strong><br><strong>F\u00e1bio Rodrigues<\/strong>, CEO, Ongagement<\/td><\/tr><tr><td>28th July, 12.00<\/td><td><strong>Artificial Intelligence and CRM<\/strong><br><strong>Adriana Lima<\/strong>, Senior Account Executive Marketing, Salesforce<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The series is organised by faculty members&nbsp;<strong><a href=\"https:\/\/isegexecutive.education\/pt\/docentes\/helena-martins-goncalves\/\" target=\"_blank\" rel=\"noreferrer noopener\">Helena Gon\u00e7alves<\/a><\/strong>&nbsp;and&nbsp;<strong><a href=\"https:\/\/isegexecutive.education\/pt\/docentes\/carolina-afonso\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carolina Afonso<\/a><\/strong>, and all the speakers are experienced professionals who represent leading brands.&nbsp;<\/p>\n\n\n\n<p>The event is free but subject to registration. Secure your place now below:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/crm.isegexecutive.education\/cn\/aeb9l\/dmsb\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u2192 REGISTER HERE<\/a><\/h5>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"What is the most important thing to master in digital marketing? 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