{"id":43326,"date":"2023-11-28T15:00:21","date_gmt":"2023-11-28T15:00:21","guid":{"rendered":"https:\/\/www.iseg.ulisboa.pt\/?post_type=event&#038;p=43326"},"modified":"2024-09-24T10:45:00","modified_gmt":"2024-09-24T10:45:00","slug":"emac-2024-exploring-the-future-of-marketing-reshaping-marketings-role-in-the-society","status":"publish","type":"event","link":"https:\/\/www.iseg.ulisboa.pt\/en\/event\/emac-2024-exploring-the-future-of-marketing-reshaping-marketings-role-in-the-society\/","title":{"rendered":"EMAC Regional Conference 2024"},"content":{"rendered":"<h4 class=\"wp-block-heading has-iseg-red-color has-text-color\">Exploring the Future of Marketing: Reshaping Marketing's Role in the Society<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>Companies worldwide still consider consumers as a central pillar of business. Consumers are more and more connected and mainly use technology and are concerned about both personal (e.g., safety, stability, identity, relationships) and environmental aspects (e.g., climate change, economy, politics). They are searching to interact with companies with a meaningful purpose that can provide real value solutions. This situation forces companies to rethink their marketing strategies in such a way as to provide viable alternatives that combine opportunities and available resources to make a difference in society.<\/p>\n\n\n\n<p>Bearing in mind the current marketing challenges, we hereby invite researchers to submit papers that explore, but are not limited to, the following: technology-enabled consumer behaviour patterns; sustainable consumption; consumer vulnerability and privacy research; strategic marketing shift towards digitalisation and sustainable growth; digital sales and marketing management; service, retailing and consumer experience; branding and innovation; international and cross-cultural marketing; business-to-business marketing, amongst others.<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EMAC 2024 @ ISEG Lisbon\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/a896dXFB-6I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-433260\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Dates &amp; Call for Papers<\/h2><div id=\"ac-433260\" class=\"c-accordion__content\">\n<ul>\n<li>Paper submission deadline: <strong>30 April 2024 (16:00 CET)<\/strong><\/li>\n\n\n\n<li>Notification of acceptance: <strong>June 2024<\/strong><\/li>\n\n\n\n<li>Early bird registration deadline: <strong>12 August 2024<\/strong><\/li>\n\n\n\n<li>Regular registration deadline: <strong>9 September 2024<\/strong><\/li>\n\n\n\n<li>Conference dates: <strong>25-27 September 2024<\/strong><\/li>\n<\/ul>\n\n\n\n<p>For information about the call for Papers, <a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/EMAC-Regional-Conference-2024-CFP.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-433261\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">About EMAC<\/h2><div id=\"ac-433261\" class=\"c-accordion__content\">\n<p>The European Marketing Academy (EMAC), established in 1975, is a professional society for people involved with or interested in marketing theory and research. The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. At present, the EMAC has over 1,000 members from more than 57 different countries on all five continents.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">EMAC Events<\/h4>\n\n\n\n<ul>\n<li>Annual Conference: hosted by major universities or scientific institutes all over Europe, the Annual Conference provides a yearly forum for the presentation and discussion of research projects at various stages of development.<\/li>\n\n\n\n<li>Regional Conference: aiming to attract researchers interested in marketing issues in changing and growing markets, and issues with a regional perspective. All types of research approaches are welcome. Furthermore, the Regional Conference serves the marketing communities of transition societies and interested researchers as a meeting point.<br><br>The history of the EMAC Regional Conference began in 2007 at the University of Maribor (Slovenia) where researchers from this region, dealing with market development issues, decided to launch a conference entitled Marketing Theory Challenges in Transition Societies (MTC). The MTC conferences were hosted for two consecutive years by the University of Zagreb, Croatia (2008) and again by the University of Maribor, Slovenia (2009).<br><br>In 2010 the MTC conference was embraced by the European Academy of Marketing and since then has continued with support of EMAC under a new title - EMAC Regional Conference. Marketing Theory Challenges in Emerging Markets. The first EMAC Regional Conference was hosted by Corvinus University of Budapest, Hungary (2010).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">EMAC Publications<\/h4>\n\n\n\n<ul>\n<li><strong>Newsletter<\/strong>To keep the EMAC membership informed of its activities as well as other happenings in the field, the Academy publishes the online EMAC Newsletter. Apart from conveying information on trends in the field, the Newsletter disseminates quarterly information on ongoing and completed research, teaching material and job vacancies.<\/li>\n\n\n\n<li><strong>International Journal of Research in Marketing (IJRM)<\/strong>Building on a great tradition of global marketing scholarship, IJRM, EMAC flagship journal, aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods.<\/li>\n<\/ul>\n\n\n\n<p>For more information click here: <a href=\"http:\/\/www.emac-online.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.emac-online.org<\/a>; or contact Anne-Laure Marteaux, EMAC Executive Secretary: <a href=\"mailto:emac@eiasm.be\" target=\"_blank\" rel=\"noreferrer noopener\">emac@eiasm.be<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-433262\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">About University of Lisbon and ISEG<\/h2><div id=\"ac-433262\" class=\"c-accordion__content\">\n<h4 class=\"wp-block-heading\"><strong>The University of Lisboa<\/strong><\/h4>\n\n\n\n<p>The University of Lisboa (ULisboa), founded in 1911, is a prestigious public research university in Portugal's capital. Today, the University of Lisbon boasts 18 schools, covering a wide spectrum of academic disciplines, from humanities and social sciences to cutting-edge research in architecture, engineering, health sciences, and natural sciences. In 2023, ULisboa proudly holds the top position in major international rankings and ranks among the world's top 200 universities. ULisboa is committed to academic excellence as a leading institution in the Portuguese academic landscape.<\/p>\n\n\n\n<p>For more information click here: <a href=\"https:\/\/www.ulisboa.pt\/en\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.ulisboa.pt\/en\/about-us<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong>ISEG - Lisbon School of Economics &amp; Management<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>Established in 1911, ISEG - Lisbon School of Economics and Management is a prestigious public school within the University of Lisbon. As a pioneer, it launched the first undergraduate degree program in management and executive education in 1979 and introduced some of Portugal's first MSc and PhD programs in economics and management. The School has four Academic Departments: Economics, Management, Mathematics, and Social Sciences. The management department is divided into scientific areas, which include the scientific area of strategic management and marketing.  Accredited by AACSB since 2018 and AMBA since 2007, ISEG ranks among the top 5% of globally accredited Business Schools. Its recognition extends to international rankings, including the Financial Times FT Rankings for Masters in Finance.<\/p>\n\n\n\n<p>For more information click here: <a href=\"https:\/\/www.iseg.ulisboa.pt\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.iseg.ulisboa.pt\/en\/<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong>ADVANCE Research Center in Management<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>In May 2007, ISEG established the ADVANCE - Research Center in Management, with the primary goal of fostering innovative and high-quality research in the management field. The center is committed to conducting cutting-edge research, combining robust theoretical foundations with extensive empirical investigations, to achieve international recognition as a premier research hub.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-433263\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">About Organizing Committee<\/h2><div id=\"ac-433263\" class=\"c-accordion__content\">\n<p><strong>Conference Chairs<\/strong><\/p>\n\n\n\n<p>Prof. M\u00e1rcia Maurer Herter, PhD<\/p>\n\n\n\n<p>Prof. Sandra Miranda, PhD<\/p>\n\n\n\n<p><strong>Organizing Committee<\/strong><\/p>\n\n\n\n<p>Prof. Vitor da Concei\u00e7\u00e3o Gon\u00e7alves, PhD<\/p>\n\n\n\n<p>Prof. Jo\u00e3o Mesquita Mota, PhD<\/p>\n\n\n\n<p>Prof. Helena Milagre Martins Gon\u00e7alves, PhD <\/p>\n\n\n\n<p>Prof. Jos\u00e9 Manuel Crist\u00f3v\u00e3o Ver\u00edssimo, PhD<\/p>\n\n\n\n<p>For more information about the conference chairs and the organizing committee, <a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Biografia.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-433264\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Paper Submission &amp; Registration<\/h2><div id=\"ac-433264\" class=\"c-accordion__content\">\n<p><strong>Paper Submission<\/strong><\/p>\n\n\n\n<p class=\"has-iseg-red-color has-text-color\"><strong>Deadline for paper submission is 30<sup>'<\/sup> of April 2024 (16:00 CET Time).<\/strong><\/p>\n\n\n\n<p class=\"has-iseg-blue-color has-text-color\"><strong>Submission link:<\/strong> <a href=\"https:\/\/www.xcdsystem.com\/eiasm\/abstract\/index.cfm?ID=WqYkhOV\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.xcdsystem.com\/eiasm\/abstract\/index.cfm?ID=WqYkhOV<\/a><\/p>\n\n\n\n<p>For information about submission guidelines, <a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/EMAC-2024-Regional-Conference-submission-guidelines-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p>\n\n\n\n<p><strong>Registration<\/strong><br>Before registering please read all information available in the following sessions: Conference registration fee, Preliminary program, Welcome Reception, and Gala Dinner.<br><br><strong>Registration link:<\/strong> <a href=\"https:\/\/www.xcdsystem.com\/eiasm\/store\/index.cfm?ID=s3DlD2S\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.xcdsystem.com\/eiasm\/store\/index.cfm?ID=s3DlD2S<\/a><\/p>\n\n\n\n<p><strong>Conference registration fee<\/strong><\/p>\n\n\n\n<p class=\"has-iseg-red-color has-text-color has-link-color wp-elements-f0aa7c58066a4bc40b54cd60a6f5206c\"><strong>Co-authors can't be registered as accompanying person.<\/strong><\/p>\n\n\n\n<p class=\"has-iseg-red-color has-text-color has-link-color wp-elements-60556751429be568c69654e73b6c8b23\"><strong>It is allowed one Accompanying person per delegate.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Type of fee<\/strong><\/td><td><strong>Conference registration fee<\/strong><\/td><td><strong>Accompanying person fee<\/strong><\/td><\/tr><tr><td>Early registration<br>(by August 12, 2024)<\/td><td>\u20ac400<\/td><td>\u20ac 130<\/td><\/tr><tr><td>Late registration<br>(August 13 to September 9, 2024)<\/td><td>\u20ac440<\/td><td>\u20ac 150<\/td><\/tr><tr><td>Cancellation fee*<\/td><td>\u20ac150<\/td><td>&nbsp;\u20ac30<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>The Conference registration fee includes:<\/strong><\/p>\n\n\n\n<ul>\n<li>Welcome Reception on September 25, 2024<\/li>\n\n\n\n<li>Gala dinner on September 26, 2024<\/li>\n\n\n\n<li>Coffee breaks and lunches during the Conference<\/li>\n\n\n\n<li>Admittance to all scientific sessions of the Conference<\/li>\n\n\n\n<li>Admittance to all special sessions\/workshops of the Conference<\/li>\n\n\n\n<li>Admittance to Early Research Symposium on September 25, 2024<\/li>\n\n\n\n<li>The <strong>EMAC Membership fee for 2025 (125\u20ac )*<\/strong>&nbsp;<\/li>\n\n\n\n<li>Conference documentation<\/li>\n\n\n\n<li>Certificate of attendance<\/li>\n\n\n\n<li>The Conference registration fee does not include the social events. Please see the available options, information, costs on \"Social Events\" section<\/li>\n<\/ul>\n\n\n\n<p>*Delegates who have already paid the 2025 membership fee either individually or at the EMAC 2024 Annual Conference in Bucharest will not be charged for the membership. Do not register on the regular system and contact <a href=\"mailto:emac@eiasm.be\">Anne-Laure Marteaux.<\/a><\/p>\n\n\n\n<p><strong>The accompanying person registration fee includes:<\/strong><\/p>\n\n\n\n<ul>\n<li>Welcome Reception on September 25, 2024<\/li>\n\n\n\n<li>Gala dinner on September 26, 2024<\/li>\n<\/ul>\n\n\n\n<p><strong>General terms and conditions<\/strong><\/p>\n\n\n\n<p><em>Cancellation Policy<\/em><\/p>\n\n\n\n<ul>\n<li>Cancellation requests must be sent to the EMAC Secretariat: <a href=\"mailto:emac@eiasm.be\">emac@eiasm.be<\/a><\/li>\n\n\n\n<li>Cancellations made on or before 12 August 2024 will be refunded less the \u20ac150 administration fee. Cancellations made after 12 August 2024 will NOT be refunded.<\/li>\n\n\n\n<li>Cancellations for the accompanying person made on or before 12 August 2024 will be refunded less the \u20ac30 administration fee. Cancellations made after 12 August 2024 will NOT be refunded.<\/li>\n\n\n\n<li>No Shows will NOT be refunded.<\/li>\n\n\n\n<li>Substituting a registered delegate with an alternative person (one of your co-authors only) is acceptable until 12 August 2024 and should be notified to <a href=\"mailto:emac@eiasm.be\">emac@eiasm.be<\/a> by informing the paper ID number. <strong>The name and order of the authors will NOT be changed neither in the conference program nor in the proceedings.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><em>Liability<\/em><\/p>\n\n\n\n<p>By no means shall EMAC be held liable, either directly or indirectly, for any problematic issue that may occur within the framework of the Conference and its organization, not only with respect to the organizers but also with respect to third parties (airline companies, hotels, transportation, taxis, etc.) while in the performance of duties or services even indirectly related to the Conference.<\/p>\n\n\n\n<p>This contractual liability exemption clause is equally valid in case of an event of force majeure which leads to the disruption and\/or the partial or complete cancellation of the Conference program, for reasons not attributable to EMAC. An event of force majeure is defined as an unforeseen and exceptional event - be it climatic, environmental, political or socio-economic - and does not imply any limitation. Furthermore, the delegate also expressly agrees to totally absolve EMAC from any responsibility and liability with regard to travel insurance and related costs or claims. It is solely up to the individual to seek out and purchase or otherwise obtain the necessary insurance with regards to his\/her travel, etc. and\/or to independently issue a claim against any third party that may be responsible for direct or indirect losses or damages caused to or suffered by the delegate en route to and from the Conference.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-433265\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Best Paper Award<\/h2><div id=\"ac-433265\" class=\"c-accordion__content\">\n<p>Best EMAC Regional Conference Paper Award recognizes the best paper submitted to the EMAC Regional Conference. This is the first year this award will be given.<\/p>\n\n\n\n<p>The criteria to be used for awarding the best paper are:<\/p>\n\n\n\n<ul>\n<li>Contribution to the advancement knowledge in marketing;<\/li>\n\n\n\n<li>Methodological rigor used;<\/li>\n\n\n\n<li>Managerial application of results.<\/li>\n<\/ul>\n\n\n\n<p><strong>Selection Process<\/strong><\/p>\n\n\n\n<p>The winner paper is selected through a process overseen by the EMAC Regional Conference Chairs. Papers are nominated for the award by reviewers through the competitive review process. The Conference Chairs and the EMAC Vice-President Publications, Professor Michael Haenlein, are responsible for selecting the final choice for the Best EMAC Regional Conference Paper Award.<\/p>\n\n\n\n<p><strong>Winner Recognition<\/strong><\/p>\n\n\n\n<p>Winners are awarded a certificate.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-433266\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Early-Stage Researcher Symposium<\/h2><div id=\"ac-433266\" class=\"c-accordion__content\">\n<p><strong>Pre-Conference 5th Early-Stage Researcher Symposium<\/strong><\/p>\n\n\n\n<p>ISEG, 25 September 2024<\/p>\n\n\n\n<p>ERS is an initiative of EMAC for early-stage researchers, including young lecturers, postdocs, PhD students as well as senior researchers who want to learn more about how to conduct research and publish. The symposium provides an opportunity to learn from experienced researchers and supports the development of professional skills for building an academic career. The ERS is an opportunity to meet like-minded people, present your research interests, exchange ideas and potentially start project collaborations and networking.<\/p>\n\n\n\n<p><strong>Programme<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>12:30-12:45<\/td><td>Welcome: Vesna Zabkar, University of Ljubljana, ERS Co-Chair<\/td><\/tr><tr><td>12:45-13:45<\/td><td>ERS Session 1: Jos\u00e9 Ver\u00edssimo, ISEG, Lisbon: How to supervise master and PhD students<\/td><\/tr><tr><td>13:45-14:45<\/td><td>ERS Session 2: Ursa Golob Podnar, University of Ljubljana: How to be a good reviewer<\/td><\/tr><tr><td>14:45-15:15<\/td><td>Break<\/td><\/tr><tr><td>15:15-16:15<\/td><td>ERS Session 3: Corina Pelau, Bucharest University of Economic Studies: How to find the right work\/life\/family\/friends balance<\/td><\/tr><tr><td>16:15-17:30<\/td><td>ERS Networking Session &amp; Research Collaborations: Vesna Zabkar, University of Ljubljana, ERS Co-Chair with presenters from the ERS session<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>For more information about the ERS presenters, <a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ERS-Presenters-Bio-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here.<\/a><\/p>\n\n\n\n<p><strong>ERS Fee<\/strong><\/p>\n\n\n\n<ul>\n<li>Early-Stage Researcher Symposium Fee: 50\u20ac (please contact Anne-Laure Marteaux: <a href=\"mailto:emac@eiasm.be\" target=\"_blank\" rel=\"noreferrer noopener\">emac@eiasm.be<\/a>)<\/li>\n\n\n\n<li>For EMAC Regional participants: included in the conference fee (please indicate it by ticking the dedicated box on the conference registration form)<\/li>\n<\/ul>\n\n\n\n<p>If you have any questions related to ERS, please do not hesitate to contact Anne-Laure Marteaux, EMAC Executive Secretary (<a href=\"mailto:emac@eiasm.be\" target=\"_blank\" rel=\"noreferrer noopener\">emac@eiasm.be<\/a>).<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-433267\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Programme<\/h2><div id=\"ac-433267\" class=\"c-accordion__content\">\n<p class=\"has-large-font-size\"><strong>Final Program<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Programa-Web-EMAC.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a> to see the detailed version of the Final Program.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Programme-Overview-EMAC.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a> to see the brief version of the Final Programme.<\/p>\n\n\n\n<p><strong>Keynote Speakers<\/strong><br><\/p>\n\n\n\n<p><strong>Adilson Borges<\/strong>Dean &amp; Executive Director of Rennes School of Business, France<br>Presentation title: Academics are from Mars, Practitioners are from Venus: Building the Bridges between academia and industry to create value for organizations and society.<\/p>\n\n\n\n<p><strong>Sankar Sen, <\/strong>Professor of Marketing at Baruch College, City University of New York, USA&nbsp;<br>Presentation title: Wherefore Marketplace Morality?<\/p>\n\n\n\n<p>For more information about the Keynote Speakers bio, click <strong><a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Keynote-Bio.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong>.<\/p>\n\n\n\n<p><strong>Special Sessions<\/strong><\/p>\n\n\n\n<p class=\"has-iseg-red-color has-text-color has-link-color wp-elements-d599f1cf69bb1a7d5a5d2771932210b9\"><strong>Workshop on Experimental Research<\/strong><\/p>\n\n\n\n<p>The workshop on Experimental Research aims to discuss Correlation, Causality, Randomization, Laboratory Experiments vs. field experiments, and Statistical tests to analyze experimental data. The workshop will be led by Prof. Giampaolo Viglia, University of Portsmouth, UK.<\/p>\n\n\n\n<p class=\"has-iseg-red-color has-text-color has-link-color wp-elements-d000b3d5807c052d569c83d84d65a395\"><strong>Strategic Marketing Orientations - A Grounded Cognition Approach Using Wine<\/strong><\/p>\n\n\n\n<p>One of the first lessons marketing students learn relates to strategic orientations. For example, should a firm opt for a consumer orientation - tailoring the products according to market needs or should they opt for a production orientation - make a great product and people will request it. Is one better than the other? It depends... In this session, we delve into these orientations via a grounded cognition approach using Portuguese wines. Participants will learn about how history as well as current firm and market drivers shape the strategic choices wine firms take when developing orientations for the brands. The session will be headed by Prof. Nathalie Spielmann, NEOMA Business School, France. <\/p>\n\n\n\n<p>For more information about the Special Sessions presenters bio, click <strong><u><a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Biografia-Special-Sessions.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/u><\/strong>.<\/p>\n\n\n\n<p><strong>Meet the Editors Session<\/strong><\/p>\n\n\n\n<p>It is with great honor and pleasure that we are hosting two Meet the Editors Sessions.<br>We would like to thank the Academic Journals that accepted our invitation and the distinguished<br>colleagues who kindly agreed to participate.<\/p>\n\n\n\n<p class=\"has-iseg-red-color has-text-color has-link-color wp-elements-a6c03dd1f7709a54415a999ab364e971\"><strong>Session I<\/strong><\/p>\n\n\n\n<p><strong>European Journal of Management Studies<\/strong><br><em>Tiago Card\u00e3o-Pito, ISEG - University of Lisbon, Portugal<\/em><br><strong>International Journal of Consumer Studies<\/strong><br><em> uis Martinez, Nova School of Business and Economics, Portugal<br><\/em><strong>Journal of Advertising Research<\/strong><br><em>Jean-Luc Herrmann, University of Lorraine, France<br><\/em><strong>Journal of Sustainable Marketing<\/strong><br><em>Elif Karaosmanoglu, Istanbul Technical University, Turkey<br><\/em><strong>Journal of the Academy of Marketing Science<\/strong><br><em>Stephanie Noble, University of Tennessee, USA<\/em><\/p>\n\n\n\n<p class=\"has-iseg-red-color has-text-color has-link-color wp-elements-6453974f0c689148edc7192aaa47540f\"><strong>Session II<\/strong><\/p>\n\n\n\n<p><strong>European Journal of Management Studies<\/strong><br><em>Tiago Card\u00e3o-Pito, ISEG - University of Lisbon, Portugal<\/em><br><strong>International Journal of Consumer Studies<br><\/strong><em>Luis Martinez, Nova School of Business and Economics, Portugal<br><\/em><strong>Journal of Advertising Research<br><\/strong><em>Jean-Luc Herrmann, University of Lorraine, France<br><\/em><strong>Journal of Sustainable Marketing<br><\/strong><em>Elif Karaosmanoglu, Istanbul Technical University, Turkey<br><\/em><strong>Journal of the Academy of Marketing Science<br><\/strong><em>Stephanie Noble, University of Tennessee, USA<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-433268\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Presentation Guidelines<\/h2><div id=\"ac-433268\" class=\"c-accordion__content\">\n<p><strong>Oral Presentation Guidelines<\/strong><br>For information about oral presentation, <a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Oral-Presentations-Guidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p>\n\n\n\n<p>For the oral presentation conference template, <a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Template-PPT-EMAC.pptx\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p>\n\n\n\n<p><strong>Poster Session<\/strong> <br>For information about poster session, <a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Poster-Session-Guidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-433269\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Conference Venue, Welcome Reception &amp; Gala Dinner<\/h2><div id=\"ac-433269\" class=\"c-accordion__content\">\n<p>The conference will take place at ISEG in the Quelhas building. Quelhas is a traditional architectural structure that preserves historical traces with the city of Lisbon (Inglesinhas convent, National broadcaster studio) that was renovated maintaining its historic features.&nbsp;<\/p>\n\n\n\n<p>ISEG is located in the Lisbon city center, within walking distance from bus stops, tram stops, and train stops.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"625\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-QUELHAS.jpg\" alt=\"\" class=\"wp-image-43637\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-QUELHAS.jpg 937w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-QUELHAS-300x200.jpg 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-QUELHAS-18x12.jpg 18w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p><strong>ISEG Address<\/strong><br>Rua do Quelhas 6, 1200-781 Lisboa<\/p>\n\n\n\n<p><strong>Welcome Reception<\/strong><br><\/p>\n\n\n\n<ul>\n<li>Wednesday 25th September 2024, 18:00 - 21:00<\/li>\n\n\n\n<li>Let us welcome you to the EMAC 2024 Regional Conference by joining us at the Welcome Reception, which will take place at the ISEG Rooftop Terrace.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"650\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/rooftop.png\" alt=\"\" class=\"wp-image-49446\" style=\"width:1002px;height:auto\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/rooftop.png 987w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/rooftop-300x198.png 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/rooftop-18x12.png 18w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/figure>\n\n\n\n<ul>\n<li>Attendance is included in the conference registration fee. Entry is not permitted before 18:00 hours and it is mandatory to use the Conference badge.<\/li>\n\n\n\n<li>Please inform us when registering your attendance at the Welcome Reception. Delegates who are unable to attend the Welcome Reception will have the cost associated with this event donated to a charity institution.<\/li>\n\n\n\n<li>For more information about how to get to ISEG, please see the \"Travel to Lisbon &amp; ISEG\" separation.<\/li>\n<\/ul>\n\n\n\n<p><strong>Conference Gala Dinner<\/strong><br><\/p>\n\n\n\n<ul>\n<li>Thursday 26th September 2024, 19:00 - 23:00<\/li>\n\n\n\n<li>Let's celebrate the EMAC 2024 Regional Conference during the Gala Dinner that will take place at Casa do Alentejo (<a href=\"https:\/\/casadoalentejo.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/casadoalentejo.pt\/<\/a>). We will receive the delegates with a welcome drink from 19:00 to 19:45, followed by dinner service starting at 20:00.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4025\" height=\"1506\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/emac-24-gala-dinner.png\" alt=\"\" class=\"wp-image-49476\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/emac-24-gala-dinner.png 4025w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/emac-24-gala-dinner-300x112.png 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/emac-24-gala-dinner-1536x575.png 1536w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/emac-24-gala-dinner-2048x766.png 2048w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/emac-24-gala-dinner-18x7.png 18w\" sizes=\"(max-width: 4025px) 100vw, 4025px\" \/><\/figure>\n\n\n\n<p>Casa do Alentejo is a historical space in the city center with 100 years that promotes and helps to preserve the Alentejo (a Portuguese traditional region) culture. Casa do Alentejo is located in a palace that dates to the 17th century, with outstanding traditional tiles. From its earliest history, it is known that it belonged to an aristocratic family - the Paes de Amaral (Viscounts of Alverca) - from whom it adopted the name and title of Pal\u00e1cio Paes do Amaral or Pal\u00e1cio Alverca. At the beginning of the 20th century (1917-1919) it was leased to a company that transformed part of the old palace into the 1st casino in the capital - the Magestic Club.<\/p>\n\n\n\n<ul>\n<li>Attendance is included in the conference registration fee. Entry is not permitted before 19:00 hours and it is mandatory to use the Conference badge.<\/li>\n\n\n\n<li>Please inform us when registering your attendance at the Gala Dinner. Delegates who are unable to attend the Gala Dinner will have the cost associated with this event donated to a charity institution.<\/li>\n\n\n\n<li>Address: Rua Portas de Santo Ant\u00e3o, 58<br>Subway: Restauradores (blue line)<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-4332610\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Social Events<\/h2><div id=\"ac-4332610\" class=\"c-accordion__content\">\n<p>The social events are optional and have an extra cost per attendee. Please make sure to select the social events you want to attend when registering for the conference. It will not be possible to register for the social events during the conference.<\/p>\n\n\n\n<ul>\n<li>The social events have a number of available places. If the minimum number is not achieved, we will reimburse the attendees.<\/li>\n\n\n\n<li>Only one additional accompanying person for the social events is allowed and should meet the specifications available on the PDF document with more information about the social events.<\/li>\n\n\n\n<li>Co-authors can't be included as an accompanying person for the social events.<\/li>\n<\/ul>\n\n\n\n<p>For information about the social events <a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Social-Events.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-4332611\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">About Lisbon<\/h2><div id=\"ac-4332611\" class=\"c-accordion__content\">\n<p>Lisbon is the capital and largest city of Portugal. It was founded as a Phoenician settlement and later became a Roman city called Olissipo. Throughout its history, Lisbon has been influenced by various civilizations, including the Moors and the Christians during the Middle Ages. In the 15th and 16th centuries, Lisbon played a crucial role in the Age of Exploration, serving as a starting point for voyages to the New World, Africa, and Asia. The city was severely damaged by a massive earthquake and tsunami in 1755, but it was rebuilt in the elegant neoclassical style that characterizes much of its architecture today. Lisbon was the center of the Carnation Revolution in 1974, which led to the overthrow of Portugal's authoritarian regime and the establishment of a democratic government.<\/p>\n\n\n\n<p>Key historical landmarks include the Belem Tower and Jeronimos Monastery, which are UNESCO World Heritage Sites, reflecting the city's maritime heritage.<\/p>\n\n\n\n<p>The city's attractions are diverse. The Alfama district, with its narrow streets and traditional Fado music, offers a glimpse into old Lisbon. The bustling Bairro Alto and Chiado areas are known for their vibrant nightlife and cultural scene. The modern Parque das Na\u00e7\u00f5es and the Ocean\u00e1rio de Lisboa showcase contemporary architecture and marine life, respectively.<\/p>\n\n\n\n<p>Lisbon's tram network, especially Tram 28, is a popular way to explore the city, offering scenic views of its historic neighborhoods. The city's cuisine, particularly seafood, and the unique past\u00e9is de nata (custard tarts) are must-tries for visitors. <\/p>\n\n\n\n<p>For more information visit: <a href=\"https:\/\/www.visitlisboa.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.visitlisboa.com\/en<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-4332612\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Travel to Lisbon &amp; ISEG<\/h2><div id=\"ac-4332612\" class=\"c-accordion__content\">\n<p><strong>Travel to Lisbon<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Arriving by Plane<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Lisbon's International Airport (Aeroporto da Portela) is only 7 km from the city center (approximately 20 minutes by car).<\/p>\n\n\n\n<p><strong>Underground:<\/strong> The subway (metro) Airport-Saldanha line takes about 20 minutes and has connections to other lines that reach other parts of the city. There are two underground stations close to ISEG: Rato (13 min walk) and Cais Do Sodr\u00e9 (17 min walk).<\/p>\n\n\n\n<p><strong>Aerobus:<\/strong> The Aerobus service to the city center begins at 8 am and ends at 9 pm (every 20 minutes). Attendees should get off at Av. Fontes Pereira de Melo bus stop. From there, they should take the number 727 bus to go to ISEG and get off at Av. D. Carlos I bus stop.<\/p>\n\n\n\n<p><strong>Taxi and car ride-sharing platforms:<\/strong> Services are available 24 hours a day, the journey time to the city center lasts 20-30 minutes. From 10 pm to 6 pm, the taxis' fare increases by around 20% and luggage is charged according to a fixed rate. Bolt and UBER are the car ride-sharing platforms available in Lisbon.<\/p>\n\n\n\n<ul>\n<li><strong>Arriving by Train<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Attendees should reach the Santa Apol\u00f3nia railway station. To get to ISEG, attendees should take the 728 bus and get off at Santos. Then there are two alternatives: walk up Av. D.Carlos I (5 minutes) or to take the number 706 or 727 bus and get off at the end of Av. D.Carlos I.<\/p>\n\n\n\n<p><strong>How to get to ISEG?<\/strong><\/p>\n\n\n\n<p>The Conference will be held at ISEG (University of Lisbon).<\/p>\n\n\n\n<ul>\n<li><strong>Bus:<\/strong><ul><li>706 \/ 727:Av. Dom Carlos I<\/li><\/ul><ul><li>713 \/ 773: Rua Borges Carneiro<\/li><\/ul><ul><li>714 \/ 760 \/ 774: Largo Conde Bar\u00e3o<\/li><\/ul>\n<ul>\n<li>728: Av. 24 de Julho<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Tram:<\/strong><ul><li>25 \/ 28: Cal\u00e7ada da Estrela<\/li><\/ul>\n<ul>\n<li>15 \/ 18: Av. 24 de Julho<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Train:<\/strong>\n<ul>\n<li>Cascais Railway Line: Santos station<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Subway:<\/strong><ul><li>Yellow Line: Mouse station<\/li><\/ul>\n<ul>\n<li>Green Line: Cais do Sodr\u00e9 station<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-4332613\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Accommodation<\/h2><div id=\"ac-4332613\" class=\"c-accordion__content\">\n<p>Lisbon is served by various accommodation alternatives, including traditional large hotels, smaller hotels, or guest houses with differentiated service and location. All these alternatives are accessible through the usual online booking platforms.<\/p>\n\n\n\n<p>The conference organization recommends choosing accommodation in the city center (near Marqu\u00eas de Pombal and Av. da Liberdade). This will be convenient in the access to ISEG.&nbsp;<\/p>\n\n\n\n<p><strong>Turim Hotels - Official partner<\/strong><\/p>\n\n\n\n<p>Turim Hotels allows you to choose the hotel that you find most suitable for you. Using the code EMACRegional2024 on the reservation website <a href=\"https:\/\/www.turim-hotels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.turim-hotels.com\/<\/a> you will get a 15% discount for stays from 25.09.2024 to 28.09.2024.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Accomodation-2.jpg\" alt=\"\" class=\"wp-image-49191\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Accomodation-2.jpg 1024w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Accomodation-2-300x200.jpg 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Accomodation-2-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1695\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Accomodation-1.jpg\" alt=\"\" class=\"wp-image-49192\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Accomodation-1.jpg 2560w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Accomodation-1-300x199.jpg 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Accomodation-1-1536x1017.jpg 1536w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Accomodation-1-2048x1356.jpg 2048w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Accomodation-1-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-4332614\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Practical Information<\/h2><div id=\"ac-4332614\" class=\"c-accordion__content\">\n<p><strong>Get to Lisbon<\/strong>: <a href=\"https:\/\/www.visitlisboa.com\/en\/p\/get-to-lisbon\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.visitlisboa.com\/en\/p\/get-to-lisbon<\/a><\/p>\n\n\n\n<p><strong>Useful Information<\/strong>: <a href=\"https:\/\/www.visitlisboa.com\/en\/p\/useful-information\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.visitlisboa.com\/en\/p\/useful-information<\/a><\/p>\n\n\n\n<p><strong>What to do in Lisbon<\/strong>: <a href=\"https:\/\/www.visitlisboa.com\/en\/c\/sightseeing-and-activities\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.visitlisboa.com\/en\/c\/sightseeing-and-activities<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Sponsors &amp; Partners<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1967\" height=\"1062\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/EMAC-2024_sponsos-partners_v7.png\" alt=\"\" class=\"wp-image-46330\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/EMAC-2024_sponsos-partners_v7.png 1967w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/EMAC-2024_sponsos-partners_v7-300x162.png 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/EMAC-2024_sponsos-partners_v7-1536x829.png 1536w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/EMAC-2024_sponsos-partners_v7-18x10.png 18w\" sizes=\"(max-width: 1967px) 100vw, 1967px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">contacts<\/h4>\n\n\n\n<p><strong>For submission and\/or registration issues only, please contact:<\/strong><\/p>\n\n\n\n<p><strong>Anne-Laure Marteaux: <\/strong><a href=\"mailto:emac@eiasm.be\" target=\"_blank\" rel=\"noreferrer noopener\">emac@eiasm.be<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>For any other issues, please contact us:<\/strong><\/p>\n\n\n\n<p><strong>Organizing committee: <\/strong><a href=\"mailto:emacregional2024@iseg.ulisboa.pt\" target=\"_blank\" rel=\"noreferrer noopener\">emacregional2024@iseg.ulisboa.pt<\/a><\/p>","protected":false},"excerpt":{"rendered":"Exploring the Future of Marketing: Reshaping Marketing's Role in the Society Companies worldwide still consider consumers as a central pillar of business. 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