{"id":67945,"date":"2026-03-12T14:05:27","date_gmt":"2026-03-12T14:05:27","guid":{"rendered":"https:\/\/www.iseg.ulisboa.pt\/?post_type=event&#038;p=67945"},"modified":"2026-03-13T13:04:27","modified_gmt":"2026-03-13T13:04:27","slug":"strategic-negotiation-the-art-of-persuasion","status":"publish","type":"event","link":"https:\/\/www.iseg.ulisboa.pt\/en\/event\/strategic-negotiation-the-art-of-persuasion\/","title":{"rendered":"Strategic Negotiation: The Art of Persuasion"},"content":{"rendered":"<p>The ISEG Investment Business Club organizes a session on the topic\u00a0<strong>\u201cStrategic Negotiation: The Art of Persuasion\u201d<\/strong>, in partnership with PwC. This event will explore how strategic negotiation and the ability to persuade are essential skills in the business world, especially in consultancy, management and decision-making contexts. It will be an opportunity for participants to gain a better understanding of the negotiation dynamics used in demanding professional environments.<\/p>\n\n\n\n<p>The webinar will feature&nbsp;<strong>S\u00edlvia Ferreira S\u00e1<\/strong>, Advisory Customer Transformation Director, and&nbsp;<strong>Maria Am\u00e9lia Doria<\/strong>, Customer Transformation Lead at PwC, who will share their practical experience and insights on negotiation in the corporate context. The event will take place at the ISEG - Lisbon School of Economics &amp; Management, in room&nbsp;<strong>F1 006<\/strong>, on&nbsp;<strong>March 16th, from 15:00 to 16:30<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"The ISEG Investment Business Club is organizing a session on \u201cStrategic Negotiation: The Art of Persuasion\u201d, in partnership with PwC. This event will explore how strategic negotiation and [...]","protected":false},"featured_media":67947,"template":"","topic":[3424],"event_type":[1151],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Negocia\u00e7\u00e3o Estrat\u00e9gica: A Arte da Persuas\u00e3o - ISEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/strategic-negotiation-the-art-of-persuasion\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/strategic-negotiation-the-art-of-persuasion\/\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/strategic-negotiation-the-art-of-persuasion\/\",\"name\":\"Negocia\u00e7\u00e3o Estrat\u00e9gica: A Arte da Persuas\u00e3o - ISEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/strategic-negotiation-the-art-of-persuasion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/strategic-negotiation-the-art-of-persuasion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/PHOTO-2026-03-12-12-57-49-e1773324311695.jpg\",\"datePublished\":\"2026-03-12T14:05:27+00:00\",\"dateModified\":\"2026-03-13T13:04:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/strategic-negotiation-the-art-of-persuasion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/strategic-negotiation-the-art-of-persuasion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/strategic-negotiation-the-art-of-persuasion\/#primaryimage\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/PHOTO-2026-03-12-12-57-49-e1773324311695.jpg\",\"contentUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/PHOTO-2026-03-12-12-57-49-e1773324311695.jpg\",\"width\":945,\"height\":615},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/strategic-negotiation-the-art-of-persuasion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iseg.ulisboa.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Negocia\u00e7\u00e3o Estrat\u00e9gica: A Arte da Persuas\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/\",\"name\":\"ISEG\",\"description\":\"Lisbon School of Economics &amp; 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Este evento ir\u00e1 explorar como a negocia\u00e7\u00e3o estrat\u00e9gica e a&nbsp;[...]","_links":{"self":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/event\/67945"}],"collection":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":0,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/event\/67945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/media\/67947"}],"wp:attachment":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/media?parent=67945"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/topic?post=67945"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/event_type?post=67945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}