{"id":69095,"date":"2026-04-21T14:00:30","date_gmt":"2026-04-21T14:00:30","guid":{"rendered":"https:\/\/www.iseg.ulisboa.pt\/?post_type=event&#038;p=69095"},"modified":"2026-04-21T14:43:03","modified_gmt":"2026-04-21T14:43:03","slug":"social-marketing-and-ngos-debate","status":"publish","type":"event","link":"https:\/\/www.iseg.ulisboa.pt\/en\/event\/social-marketing-and-ngos-debate\/","title":{"rendered":"Debate | Social Marketing and NGOs"},"content":{"rendered":"<p>On\u00a0<strong>28 April, at 18:30<\/strong>, ISEG is organising a debate dedicated to the\u00a0<strong>impact of social marketing<\/strong>. Under the motto\u00a0<strong>\u201cSocial Marketing and NGOs\u201d<\/strong>, the initiative is part of an academic project developed in partnership with the\u00a0<a href=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fmakeawish.pt%2F&amp;data=05%7C02%7Cemiliadesousa%40iseg.ulisboa.pt%7Ce169c3ed4cef4acf5dae08de9f9fb87a%7C9c184083de204859968c96f26db0bfe1%7C0%7C0%7C639123705870676697%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=3QXmBcP8t1R%2Fq6oQ7Oj7lYddxA1EG1DshXxSNaoYTfA%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Make-A-Wish Portugal<\/strong><\/a>, which is preparing to celebrate\u00a0<strong>20 years of activity in Portugal<\/strong>, the object of which is to challenge undergraduates to create real campaigns with a social impact.<\/p>\n\n\n\n<p>Before the presentation of the projects, there will be a panel on&nbsp;<strong>\u201cSocial Marketing and NGOs\u201d<\/strong>, an occasion for reflection on the challenges and opportunities of communication in the third sector.<\/p>\n\n\n\n<p>The debate will be attended by:<\/p>\n\n\n\n<ul>\n<li><strong>Margarida Galv\u00e3o<\/strong>, CEO of Make-A-Wish Portugal<\/li>\n\n\n\n<li><strong>Mariana Carreira<\/strong>, CEO of Alegria de Viver<\/li>\n\n\n\n<li><strong>Vera Bonvalot<\/strong>, CEO of Novamente<\/li>\n\n\n\n<li><strong>Salvador Cunha<\/strong>, CEO of Lift Consulting<\/li>\n<\/ul>\n\n\n\n<p>The debate, to be held at ISEG's CGD Auditorium, seeks to promote the sharing of good practices and discuss the role of marketing in creating social impact, bringing together professionals, companies and students.&nbsp;<\/p>\n\n\n\n<p>Free entry, subject to&nbsp;<strong><a href=\"https:\/\/forms.office.com\/e\/v6d11ZDfiV\" target=\"_blank\" rel=\"noreferrer noopener\">pre-registration at this link<\/a>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Debate-Marketing-Social-e-ONGs_MetaTag.png\" alt=\"\" class=\"wp-image-69104\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Debate-Marketing-Social-e-ONGs_MetaTag.png 1200w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Debate-Marketing-Social-e-ONGs_MetaTag-300x158.png 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Debate-Marketing-Social-e-ONGs_MetaTag-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"On April 28th, at 6:30pm, ISEG is organizing a debate dedicated to the impact of Social Marketing. Under the motto \u201cSocial Marketing and NGOs\u201d, the initiative is part of a [...]","protected":false},"featured_media":0,"template":"","topic":[3424],"event_type":[4955],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Debate | Marketing Social e ONGs - ISEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/social-marketing-and-ngos-debate\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/social-marketing-and-ngos-debate\/\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/social-marketing-and-ngos-debate\/\",\"name\":\"Debate | Marketing Social e ONGs - ISEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/social-marketing-and-ngos-debate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/social-marketing-and-ngos-debate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Debate-Marketing-Social-e-ONGs_MetaTag.png\",\"datePublished\":\"2026-04-21T14:00:30+00:00\",\"dateModified\":\"2026-04-21T14:43:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/social-marketing-and-ngos-debate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/social-marketing-and-ngos-debate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/social-marketing-and-ngos-debate\/#primaryimage\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Debate-Marketing-Social-e-ONGs_MetaTag.png\",\"contentUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Debate-Marketing-Social-e-ONGs_MetaTag.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/social-marketing-and-ngos-debate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iseg.ulisboa.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Debate | Marketing Social e ONGs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/\",\"name\":\"ISEG\",\"description\":\"Lisbon School of Economics &amp; 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Sob o mote\u00a0\u201cMarketing Social e ONGs\u201d, a iniciativa surge no \u00e2mbito de um&nbsp;[...]","_links":{"self":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/event\/69095"}],"collection":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":0,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/event\/69095\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/media?parent=69095"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/topic?post=69095"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/event_type?post=69095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}