{"id":70524,"date":"2026-06-11T10:36:22","date_gmt":"2026-06-11T10:36:22","guid":{"rendered":"https:\/\/www.iseg.ulisboa.pt\/?post_type=event&#038;p=70524"},"modified":"2026-06-22T12:02:49","modified_gmt":"2026-06-22T12:02:49","slug":"appm-tourism-marketing-conference-2026","status":"publish","type":"event","link":"https:\/\/www.iseg.ulisboa.pt\/en\/event\/appm-tourism-marketing-conference-2026\/","title":{"rendered":"APPM Tourism Marketing Conference 2026"},"content":{"rendered":"<p>On 25 June 2026, ISEG will host the APPM Tourism Marketing Conference 2026, an initiative dedicated to exploring the future of the relationship between brands, destinations and travelers in a context shaped by artificial intelligence, data, sustainability and the growing emphasis on the travel experience.<\/p>\n\n\n\n<p>Under the theme&nbsp;<strong>\u201cThe Guest Journey 2026: Emotional and Data-Driven Marketing\u201d<\/strong>, The conference will explore how marketing can create value in an industry undergoing profound change, where the decision to travel begins long before the booking is made and extends beyond the stay.<\/p>\n\n\n\n<p>Throughout the day, topics such as personalising the guest experience, striking a balance between technology and human interaction, destination marketing, digital influence, regenerative hospitality, and community building will be discussed. The event will bring together professionals, brands and experts to discuss the main challenges and opportunities in tourism and hospitality.<\/p>\n\n\n\n<p>Organised by APPM, the conference is aimed at professionals in the fields of marketing, tourism, hospitality, communications, innovation and management, providing a forum for knowledge sharing, networking and reflection on the future of experiences that connect people, brands and destinations.<\/p>\n\n\n\n<p>Free admission for the ISEG community. To get your ticket, simply fill out the\u00a0<a href=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fforms.cloud.microsoft%2Fpages%2Fresponsepage.aspx%3Fid%3Dg0AYnCDeWUiWjJbybbC_4aFIDJjPxZ1It6RbVL5ggSRUMkNRUkM5N0lCWUtLWjJKU0tOT1ZKV0k3RyQlQCNjPTEu%26route%3Dshorturl&amp;data=05%7C02%7Cemiliadesousa%40iseg.ulisboa.pt%7Cade5b3fe78e24c0ce25808dec7b1cd23%7C9c184083de204859968c96f26db0bfe1%7C0%7C0%7C639167763648086375%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=pZfGF2cu%2FSh6CCzpF80OSM%2BmnoPZTc5Myk%2B1gEqBRqw%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener\">registration form<\/a>, up to\u00a0<strong>22 June<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/appm.pt\/conferencias\/conferencia-marketing-turismo-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Further information <\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"505\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/APPM_CNM-Turismo_Newsletter.jpg\" alt=\"\" class=\"wp-image-70525\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/APPM_CNM-Turismo_Newsletter.jpg 1200w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/APPM_CNM-Turismo_Newsletter-300x126.jpg 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/APPM_CNM-Turismo_Newsletter-18x8.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"On June 25, 2026, ISEG will host the APPM Tourism Marketing Conference 2026, an initiative dedicated to exploring the future of the relationship between brands, [\u2026]","protected":false},"featured_media":0,"template":"","topic":[3424],"event_type":[1155],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Confer\u00eancia de Marketing APPM Turismo 2026 - ISEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/appm-tourism-marketing-conference-2026\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/appm-tourism-marketing-conference-2026\/\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/appm-tourism-marketing-conference-2026\/\",\"name\":\"Confer\u00eancia de Marketing APPM Turismo 2026 - ISEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/appm-tourism-marketing-conference-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/appm-tourism-marketing-conference-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/APPM_CNM-Turismo_Newsletter.jpg\",\"datePublished\":\"2026-06-11T10:36:22+00:00\",\"dateModified\":\"2026-06-22T12:02:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/appm-tourism-marketing-conference-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/appm-tourism-marketing-conference-2026\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/appm-tourism-marketing-conference-2026\/#primaryimage\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/APPM_CNM-Turismo_Newsletter.jpg\",\"contentUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/APPM_CNM-Turismo_Newsletter.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/event\/appm-tourism-marketing-conference-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iseg.ulisboa.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Confer\u00eancia de Marketing APPM Turismo 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/\",\"name\":\"ISEG\",\"description\":\"Lisbon School of Economics &amp; 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