{"id":42296,"date":"2023-10-24T15:49:46","date_gmt":"2023-10-24T15:49:46","guid":{"rendered":"https:\/\/www.iseg.ulisboa.pt\/?page_id=42296"},"modified":"2023-10-24T15:53:50","modified_gmt":"2023-10-24T15:53:50","slug":"marketing-dissertations","status":"publish","type":"page","link":"https:\/\/www.iseg.ulisboa.pt\/en\/marketing-dissertations\/","title":{"rendered":"Dissertations Marketing"},"content":{"rendered":"<div class=\"wp-block-uagb-tabs uagb-block-32fce5c1 uagb-tabs__wrap uagb-tabs__hstyle1-desktop uagb-tabs__vstyle6-tablet uagb-tabs__stack1-mobile\" data-tab-active=\"0\"><ul class=\"uagb-tabs__panel uagb-tabs__align-left\" role=\"tablist\"><li class=\"uagb-tab uagb-tabs__active\" role=\"none\"><a href=\"#uagb-tabs__tab0\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"0\" role=\"tab\">2010<\/a><\/li><li class=\"uagb-tab\" role=\"none\"><a href=\"#uagb-tabs__tab1\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"1\" role=\"tab\">2009<\/a><\/li><li class=\"uagb-tab\" role=\"none\"><a href=\"#uagb-tabs__tab2\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"2\" role=\"tab\">2008<\/a><\/li><li class=\"uagb-tab\" role=\"none\"><a href=\"#uagb-tabs__tab3\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"3\" role=\"tab\">2007<\/a><\/li><li class=\"uagb-tab\" role=\"none\"><a href=\"#uagb-tabs__tab4\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"4\" role=\"tab\">2006<\/a><\/li><li class=\"uagb-tab\" role=\"none\"><a href=\"#uagb-tabs__tab5\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"5\" role=\"tab\">2005<\/a><\/li><\/ul><div class=\"uagb-tabs__body-wrap\">\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-0\" aria-labelledby=\"uagb-tabs__tab0\">\n<p><strong>Teresa Maria Raposo Dias de Oliveira Correia de Lacerda<\/strong><br>Transformational Leadership Effectiveness in Implementing Corporate Social Responsibility Strategies: An Empirical Study of the Largest Firms in Portugal, 2010\/02\/24<\/p>\n\n\n\n<p><strong>Ana Carolina Baptista Afonso<\/strong><br>The Green Consumer: Profile and Buying Behavior, 23\/02\/2010<\/p>\n\n\n\n<p><strong>Pedro Miguel Alvito Grencho<\/strong><br>Communication in Public Services: The Perceived Impact of Advertising on Changing Citizen Behavior, 08\/02\/2010.<\/p>\n\n\n\n<p><strong>V\u00edtor Manuel Baptista Pataco<br><\/strong>The Impact of Sports on the Value of the Benfica, Porto and Sporting Brands, 2010\/02\/12<\/p>\n\n\n\n<p><strong>Ana Filipa Costa Martins<\/strong>&nbsp;<br>Impact of the Peugeot Car Brand Website on Consumer Attitudes and Behavior, 2010\/04\/09<\/p>\n\n\n\n<p><strong>Jos\u00e9 Guilherme Santos Alves<\/strong>&nbsp;<br>Choice of Course and Faculty to Attend: MBA and Masters in Management, Masters in Marketing and Masters in Economics Students, 2010\/04\/09<\/p>\n\n\n\n<p><strong>David Alexandre de Oliveira Robalo Dias<br><\/strong>Corporate Philanthropy: The Behaviors and Perceptions of Generation Y Consumers in Relation to Corporate Philanthropy and its Implications for Marketing, 2010\/06\/16<\/p>\n\n\n\n<p><strong>Nuno Duarte Gomes Moreiras&nbsp;<br><\/strong>Corporate Social Responsibility: An Empirical Analysis of Portuguese SME, 2010\/06\/16<\/p>\n\n\n\n<p><strong>Nuno Gon\u00e7alo Henriques da Rosa&nbsp;<br><\/strong>The Impact of Social Networks on Marketing: A Portuguese Perspective, 2010\/07\/14<\/p>\n\n\n\n<p><strong>Sara Jo\u00e3o Barros da Costa<\/strong>&nbsp;<br>Brand Fragrance as Ambient Aroma: Exploratory Study of its Effects on Consumers, 2010\/07\/19<\/p>\n\n\n\n<p><strong>Yann Bernardo Alves<br><\/strong>Impact of Smiles on Consumer Behavior and Perceptions, 2010\/07\/19<\/p>\n\n\n\n<p><strong>Vera de Oliveira Fernandes Ferraz da Costa&nbsp;<br><\/strong>EQUIDOG Marketing Plan, 2010\/07\/20<\/p>\n\n\n\n<p><strong>Margarida Vilarinho de Beja Neves<\/strong>&nbsp;<br>ISTOFAZ-SE Brand Marketing Plan, 2010\/07\/20<\/p>\n\n\n\n<p><strong>Guilherme Fernandes Ramalho&nbsp;<br><\/strong>Exploratory Study of Sources of Competitive Advantage for Golf Courses in Portugal: An Application of the Resource-Based View Model, 2010\/07\/21<\/p>\n\n\n\n<p><strong>Ant\u00f3nio Filipe Andrade Caldeira Ferreira&nbsp;<br><\/strong>Hotel Loyalty Program: The Porto Bay Case, 2010\/09\/22<\/p>\n\n\n\n<p><strong>Ana Cristina da Silva Fonseca&nbsp;<br><\/strong>Working with Rhythm: The Influence of Music on Satisfaction and Productivity at Work, 2010\/09\/29<\/p>\n\n\n\n<p><strong>Sara Alexandra Ribeiro Martins e Silva&nbsp;<br><\/strong>Impulsive Behavior in Online Groceries Retail, 2010\/09\/30<\/p>\n\n\n\n<p><strong>Carina da Silva Jacob&nbsp;<br><\/strong>Standardization Versus Adaptation of the Tourist Offer in International Markets, 2010\/11\/16<\/p>\n\n\n\n<p><strong>Susana da Silva Prud\u00eancio&nbsp;<br><\/strong>Web Design and Web 2.0 Applications as Digital Marketing Tools to Increase Customer Satisfaction with Online Shopping Sites: The Case of Airline Tickets Sales, 2010\/11\/30<\/p>\n\n\n\n<p><strong>Ana Maria de Almeida Barreto Pinto&nbsp;<br><\/strong>The Effect of Sponsorship on Brand Image: Exploratory Study of Image Transfer between Music Event and Main Sponsoring Brand, 2010\/12\/16<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-1\" aria-labelledby=\"uagb-tabs__tab1\">\n<p><strong>M\u00f3nica Alexandra Azevedo Fonseca da Silva<br><\/strong>A marketing service provider's perspective on value creation from customer interactions: Application to a publishing consulting company, 2009\/12\/15<\/p>\n\n\n\n<p><strong>Carlos Jorge Henriques de Carvalho&nbsp;<br><\/strong>Adaptation of Payne and Frow's CRM Strategy to Medium-Sized Private Banks, 2009\/12\/04<\/p>\n\n\n\n<p><strong>Carlos Jos\u00e9 Matias Gon\u00e7alves Santos<br><\/strong>Banking Brands: Determinants of Brand Equity in the Portuguese Banking Industry, 2009\/12\/03<\/p>\n\n\n\n<p><strong>Nuno Filipe Costa Martins<br><\/strong>Relationship between Engagement Profiles and Sources and Content of Information Searched in the Context of Automobiles, 2009\/11\/19<\/p>\n\n\n\n<p><strong>Jo\u00e3o Pedro Godinho Alves Jorge<br><\/strong>The Importance of Competitive Intelligence in the Decision-Making Process, 2009\/09\/21<\/p>\n\n\n\n<p><strong>Lu\u00eds Louren\u00e7o Matoso Galveias<br><\/strong>Exploring the Relevance of a Typology of Services in the Supplier-Customer Relationship. Application to a Marketing Agency, 2009\/07\/14<\/p>\n\n\n\n<p><strong>Carla Andreia Lopes Trindade Medeiros<br><\/strong>Perceived Service Quality: Replication and Extension - Brady and Cronin's Hierarchical Approach, 2009\/07\/10<\/p>\n\n\n\n<p><strong>Cristina Alexandra Jacinto Lopes dos Santos<br><\/strong>Branded Entertainment and Purchase Intention: Exploratory Study of the Impact of Product Placement, Entertainment Medium and Brand on Purchase Propensity, 2009\/05\/27<\/p>\n\n\n\n<p><strong>Miguel Jorge da Cruz Lage<br><\/strong>The Tribal Dimension of Consumption of Products Related to Football Clubs, 2009\/05\/25<\/p>\n\n\n\n<p><strong>S\u00f3nia Raquel da Silva Alves Sustelo<br><\/strong>CRM Strategy in Portuguese Retail Banking: Exploratory Study of the Impact of Intellectual, Social and Technological Dimensions, 20\/05\/2009<\/p>\n\n\n\n<p><strong>Vanda Cristina Salgueiro Ferreira<br><\/strong>The Importance of the Consumer's Innovative Spirit in Evaluating New Services: The Case of Brand Extensions, 2009\/05\/20<\/p>\n\n\n\n<p><strong>Frederico Miguel Santos Caetano<br><\/strong>Business Networks: The Case of Media Agencies, 2009\/04\/17<\/p>\n\n\n\n<p><strong>Maria Filipa Barreiro Alves de Matos<br><\/strong>Why Going to a Museum? Motivations and Lifestyle of Museums Visitors and Non-Visitors, 2009\/03\/26<\/p>\n\n\n\n<p><strong>Joana Isabel Barreiro Alves de Matos<br><\/strong>The Museum Visit Experience. Visits to Museums: Expectations and Perceptions, the Consumer Experience and Critical Satisfaction Factors, 2009\/03\/26<\/p>\n\n\n\n<p><strong>Sara Alexandra Gon\u00e7alves Gil Perestrello de Vasconcellos<br><\/strong>The Effectiveness of Using Public Figures as Message Senders in Behavior Change Intention - A Study Applied to Forest Fires, 2009\/03\/26<\/p>\n\n\n\n<p><strong>Lu\u00eds Miguel Coelho Abreu<\/strong><br>CRM: What Ford customers prefer in Portugal, 2009\/03\/04<\/p>\n\n\n\n<p><strong>Patr\u00edcia Isabel Ramos Pego Nunes Tavares<\/strong><br>The Links of Reputation with Employee and Customer Satisfaction and Loyalty: The Case of Pousadas de Portugal, 2009\/03\/02<\/p>\n\n\n\n<p><strong>Marta Karam Vaz Pinto<br><\/strong>Country Branding and Foreign Investment Location: The Case of Portugal, 2009\/03\/02<\/p>\n\n\n\n<p><strong>Tiago Filipe Garrido Pessoa Filho<\/strong><br>The Image and Positioning of Wine Tourism Destinations: Relationship with the Rural Tourism Offer, 2009\/01\/07<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-2\" aria-labelledby=\"uagb-tabs__tab2\">\n<p><strong>T\u00e2nia Andrade Moura e Silva<br><\/strong>The Use of Sponsorship as a Strategy to Strengthen Institutional Image - The Case of Caixa Geral de Dep\u00f3sitos, 2008\/01\/30<\/p>\n\n\n\n<p><strong>Mafalda Santos de Andrade do Ros\u00e1rio<br><\/strong>Choosing an Educational Institution from the Student's Perspective: The Importance of Reputation, 2008\/02\/21<\/p>\n\n\n\n<p><strong>Henrique Jos\u00e9 Pereira Ventura<br><\/strong>Neuroscience in Marketing Research: Neuromarketing and the Example of Emotion and Cognition in the Consumer Buying Decision Process, 2008\/03\/10<\/p>\n\n\n\n<p><strong>C\u00e1tia dos Santos Paulino Ribeiro de Almeida<\/strong><br>The Portugal Brand as Seen by Foreign Media Correspondents, 2008\/06\/02<\/p>\n\n\n\n<p><strong>\u00cdris Rosa Soares de Almeida<br><\/strong>Appeals to Fear in Road Safety Campaigns: The Reactions of Young University Students, 2008\/12\/10<\/p>\n\n\n\n<p><strong>Alberto Manuel da Silva Augusto Alves da Silva<\/strong><br>Consumer Emotions, Attitudes and Behavior Towards Presbyopia, 2008\/12\/10<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-3\" aria-labelledby=\"uagb-tabs__tab3\">\n<p><strong>Jos\u00e9 Manuel Caeiro do Ros\u00e1rio<br><\/strong>\"Corporate Brand and Firm Value\", 2007\/03\/21<\/p>\n\n\n\n<p><strong>Fernando Frias Atan\u00e1sio dos Reis<br><\/strong>Contributions to Determining the Influence of Vocational Training on Valid Skills in the Performance of Salespeople in the Automotive Sector, 2007\/03\/23<\/p>\n\n\n\n<p><strong>Raquel Alexandra dos Santos Reis de Melo<br><\/strong>The Impact of Euro 2004 on the Perception of Brand Portugal, 2007\/03\/23<\/p>\n\n\n\n<p><strong>Pedro Manuel de Azevedo e Silva Pedroso<br><\/strong>Enhancing Cultural Heritage: The Case of M\u00e9rtola, 2007\/03\/23<\/p>\n\n\n\n<p><strong>Ana Sara Dores Martins Gon\u00e7alves<br><\/strong>Corporate Social Responsibility and its Implications for Marketing-Mix and Brand, 2007\/06\/25<\/p>\n\n\n\n<p><strong>Jos\u00e9 Bernardo Fonseca P\u00f3lvora Trindade Chagas<br><\/strong>University Student Gambling Consumption, 2007\/07\/09<\/p>\n\n\n\n<p><strong>T\u00e2nia Sofia dos Santos Correia<\/strong><br>Beyond the Hours: Self-Concept and Watch Consumption, 2007\/09\/18<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-4\" aria-labelledby=\"uagb-tabs__tab4\">\n<p><strong>Telma Alexandra da Silva Santos<br><\/strong>\"The Effectiveness of Electronic Mail Advertising\", 2006\/03\/03<\/p>\n\n\n\n<p><strong>Lu\u00eds Dias da Silva<br><\/strong>\"Analysis of the Effectiveness of a \"Top\"\/\"Island\" as a Marketing Tool; Approach Relating to National Wines.\", 2006\/03\/06<\/p>\n\n\n\n<p><strong>Filipa Gomes Henriques da Silva<br><\/strong>\"Shaping the Image of Golf in Vilamoura from the Player's Perspective\", 2006\/03\/06<\/p>\n\n\n\n<p><strong>Isabel Machado<br><\/strong>\"The Internationalization Process of Portuguese Companies in the Crystal Industry - Hand Glass\", 2006\/06\/12<\/p>\n\n\n\n<p><strong>Rui Pedro de Campos Ribeiro<br><\/strong>\"The Role of the Business Model in Capturing Value from a Technological Discovery: Evidence from Portuguese Biotechnology Companies\", 2006\/10\/03<\/p>\n\n\n\n<p><strong>Maria de F\u00e1tima Sim\u00f5es \u00c9vora Queir\u00f3s Correia<br><\/strong>\"The Choice of a Container Terminal from the Perspectives of the Line Operator and the Freight Forwarder\", 2006\/12\/04<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-5\" aria-labelledby=\"uagb-tabs__tab5\">\n<p><strong>S\u00f3nia Maria Santos da Costa Reis<br><\/strong>Standardization or Adaptation of International Marketing Communication? The Portuguese Case, 2005\/02\/21<\/p>\n\n\n\n<p><strong>Jo\u00e3o Miguel Correia Trindade Fanha<br><\/strong>The Growth of Environmental Awareness. Positioning and New Opportunities for the \"Green Products\" Offer, 2005\/02\/23<\/p>\n\n\n\n<p><strong>Paula Carvalho Matos<br><\/strong>The Potential of the \"Point of Purchase\" as a Means of Communication. Application to the Refrigerated Dairy Products Sector in Portugal, 2005\/02\/24<\/p>\n\n\n\n<p><strong>Jo\u00e3o Manuel Madeira Varela de Carvalho<br><\/strong>Changes in Automotive Distribution. A Network Perspective, 2005\/02\/25<\/p>\n\n\n\n<p><strong>Ana Sofia Cunha e Moura de Carvalho de Seabra Moura<br><\/strong>Brand and Character Licensing: Motivations, Implementation and Evaluation from the Licensee's Perspective, 2005\/02\/28<\/p>\n\n\n\n<p><strong>Marta Lu\u00edsa Baltazar Coelho de Aleixo Rat\u00e3o<\/strong><br>The Contributions of Marketing to the Development of the Leisure Broadband Products Market, 2005\/02\/28<\/p>\n\n\n\n<p><strong>S\u00e9rgio Paulo Tavares Barata<br><\/strong>The Exploitation of Brands in Sports Marketing. The Case of the Benfica Brand in Football, 2005\/03\/29<\/p>\n\n\n\n<p><strong>Ant\u00f3nio Manuel Levy Varandas<br><\/strong>\"Content Analysis of Franchising Websites in Portugal: Personality Traits of Franchising Companies\", 2005\/11\/25<\/p>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disserta\u00e7\u00f5es Marketing - ISEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iseg.ulisboa.pt\/en\/marketing-dissertations\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/marketing-dissertations\/\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/marketing-dissertations\/\",\"name\":\"Disserta\u00e7\u00f5es Marketing - ISEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\"},\"datePublished\":\"2023-10-24T15:49:46+00:00\",\"dateModified\":\"2023-10-24T15:53:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/marketing-dissertations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iseg.ulisboa.pt\/en\/marketing-dissertations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/marketing-dissertations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iseg.ulisboa.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Disserta\u00e7\u00f5es Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/\",\"name\":\"ISEG\",\"description\":\"Lisbon School of Economics &amp; 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