{"id":57075,"date":"2025-03-06T16:38:49","date_gmt":"2025-03-06T16:38:49","guid":{"rendered":"https:\/\/www.iseg.ulisboa.pt\/?page_id=57075"},"modified":"2025-03-06T16:39:28","modified_gmt":"2025-03-06T16:39:28","slug":"sub-brands","status":"publish","type":"page","link":"https:\/\/www.iseg.ulisboa.pt\/en\/about\/media-and-brand-identity\/sub-brands\/","title":{"rendered":"Subbrands"},"content":{"rendered":"<p>To ensure consistent and coherent communication, ISEG's identity is structured around a mother brand and a set of sub-brands that represent different areas of the institution's activity. The correct use of ISEG's visual identity and its sub-brands is essential to ensure brand coherence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assinaturaemail\">ISEG Research<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"115\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-Research_RED-1-300x115.png\" alt=\"\" class=\"wp-image-57076\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-Research_RED-1-300x115.png 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-Research_RED-1-18x7.png 18w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-Research_RED-1.png 966w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-Research_RED-1.png\">ISEG Research logo<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-Research_WHITE.png\">ISEG Research Logo Negative<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"To ensure consistent and coherent communication, ISEG's identity is structured around a parent brand and a set of sub-brands that represent different areas of the institution's activity. The correct use [...]","protected":false},"author":5,"featured_media":0,"parent":1434,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Submarcas - ISEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iseg.ulisboa.pt\/en\/about\/media-and-brand-identity\/sub-brands\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/about\/media-and-brand-identity\/sub-brands\/\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/about\/media-and-brand-identity\/sub-brands\/\",\"name\":\"Submarcas - ISEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/about\/media-and-brand-identity\/sub-brands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/about\/media-and-brand-identity\/sub-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-Research_RED-1-300x115.png\",\"datePublished\":\"2025-03-06T16:38:49+00:00\",\"dateModified\":\"2025-03-06T16:39:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/about\/media-and-brand-identity\/sub-brands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iseg.ulisboa.pt\/en\/about\/media-and-brand-identity\/sub-brands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/about\/media-and-brand-identity\/sub-brands\/#primaryimage\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-Research_RED-1-300x115.png\",\"contentUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/ISEG-Research_RED-1-300x115.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/about\/media-and-brand-identity\/sub-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iseg.ulisboa.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sobre\",\"item\":\"https:\/\/www.iseg.ulisboa.pt\/sobre\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Media e Identidade de Marca\",\"item\":\"https:\/\/www.iseg.ulisboa.pt\/sobre\/media-e-identidade-de-marca\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Submarcas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/\",\"name\":\"ISEG\",\"description\":\"Lisbon School of Economics &amp; 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A correta utiliza\u00e7\u00e3o&nbsp;[...]","_links":{"self":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/pages\/57075"}],"collection":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/comments?post=57075"}],"version-history":[{"count":0,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/pages\/57075\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/pages\/1434"}],"wp:attachment":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/media?parent=57075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}