{"id":10118,"date":"2017-01-22T00:01:00","date_gmt":"2017-01-22T00:01:00","guid":{"rendered":"https:\/\/iseg.gomo.dev\/2017\/01\/iseg-participa-no-desafio-pearson\/"},"modified":"2017-01-22T00:01:00","modified_gmt":"2017-01-22T00:01:00","slug":"iseg-participates-in-pearson-challenge","status":"publish","type":"post","link":"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/","title":{"rendered":"ISEG participates in the Pearson Challenge"},"content":{"rendered":"<p>\n  \t\t\r\n\t\t<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/P12600271-scaled.jpg\" alt=\"\" class=\"wp-image-3516\" srcset=\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/P12600271-scaled.jpg 1600w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/P12600271-300x169.jpg 300w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/P12600271-1536x864.jpg 1536w, https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/P12600271-2048x1152.jpg 2048w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\r\n\t\t\r\n\r\n\t\n<\/p>\n<p>&nbsp;<\/p>\n\n  <h6>ISEG took part in the university marketing competition organized by Pearson in November 2016. This is a challenge in which teams from various universities in Portugal and Spain compete against each other using a simulator that records the teams' strategic options taking into account the jeans market.\n  <br \/>\n  <br \/><\/h6>\n\n<h6>The team that represented ISEG is part of the Operational Marketing undergraduate course and is made up of the following students \n<strong>Clarisse Manteigas, Filipa Ferreira, In\u00eas Ant\u00f3nio, J\u00falio Neves<\/strong> and \n<strong>Prof. Carolina Afonso.<\/strong><\/h6>\n<h6>\n<br \/>The team finished in \n<strong>4th place<\/strong> and stood out in the social media challenge, which she won, receiving the book \" \n<strong>The business of choice. Marketing to consumer&#039;s instincts<\/strong>\" by Matthew Willcox (Pearson).<\/h6>\n<h6>\n<br \/>In the words of \n<strong>In\u00eas Ant\u00f3nio<\/strong>, a spokesperson for the group:<\/h6>\n\n  <h6>\n    <strong>\"Taking part in Pearson's marketing challenge was a very enriching experience. In a practical way, we applied the concepts taught in the Operational Marketing course. This experience gave us a clearer view of how an organization's marketing department works and the decisions it has to make.\"<\/strong>\n  <\/h6>","protected":false},"excerpt":{"rendered":"Congratulations to Clarisse Manteigas, Filipa Ferreira, In\u00eas Ant\u00f3nio, J\u00falio Neves and Prof. Carolina Afonso!","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1244],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ISEG participa no Desafio Pearson - ISEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gomo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/\"},\"author\":{\"name\":\"gomo\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#\/schema\/person\/c0c52437d81e25e1688a2bc7bf4b5e78\"},\"headline\":\"ISEG participa no Desafio Pearson\",\"datePublished\":\"2017-01-22T00:01:00+00:00\",\"dateModified\":\"2017-01-22T00:01:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/\"},\"wordCount\":207,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/P12600271-scaled.jpg\",\"articleSection\":[\"Universidade de Lisboa\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/\",\"name\":\"ISEG participa no Desafio Pearson - ISEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/P12600271-scaled.jpg\",\"datePublished\":\"2017-01-22T00:01:00+00:00\",\"dateModified\":\"2017-01-22T00:01:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/#primaryimage\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/P12600271-scaled.jpg\",\"contentUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/2021\/01\/P12600271-scaled.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2017\/01\/iseg-participates-in-pearson-challenge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iseg.ulisboa.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ISEG participa no Desafio Pearson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/\",\"name\":\"ISEG\",\"description\":\"Lisbon School of Economics &amp; 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