{"id":33998,"date":"2023-01-04T11:18:47","date_gmt":"2023-01-04T11:18:47","guid":{"rendered":"https:\/\/www.iseg.ulisboa.pt\/?p=33998"},"modified":"2023-06-16T10:58:09","modified_gmt":"2023-06-16T10:58:09","slug":"iseg-lanca-podcast-focused-sales-b2b","status":"publish","type":"post","link":"https:\/\/www.iseg.ulisboa.pt\/en\/2023\/01\/iseg-lanca-podcast-focused-sales-b2b\/","title":{"rendered":"ISEG launches podcast focused on B2B sales"},"content":{"rendered":"

The ISEG Executive Education launches today a podcast of three episodes aimed at B2B - Business to Business sales professionals and with the participation of relevant names in this area. The episodes are moderated by Jos\u00e9 Ver\u00edssimo, Vice-President of ISEG, and Rui Franco, General Director of Rentelecom, also coordinators of the B2B Sales program.<\/strong><\/p>\n\n\n\n

In a context of growing complexity in this area, the advanced training institute is betting on a new format, transmitting current and relevant knowledge about the trends that are impacting the business world.<\/p>\n\n\n\n

In all, there are three episodes focused on B2B sales, with sharing of professional experiences that seek to provide answers to current challenges. The role of technology in B2B sales, the skills <\/em>most valued in a sales professional and how to optimize the alignment between the areas of marketing and B2B sales are among the topics under discussion.<\/p>\n\n\n\n

Episodes of the B2B Sales Performance Podcast:<\/strong><\/p>\n\n\n\n