{"id":49209,"date":"2024-06-18T16:43:15","date_gmt":"2024-06-18T16:43:15","guid":{"rendered":"https:\/\/www.iseg.ulisboa.pt\/?p=49209"},"modified":"2024-07-15T15:42:45","modified_gmt":"2024-07-15T15:42:45","slug":"iseg-launches-mb-way-pulse-in-its-own-name","status":"publish","type":"post","link":"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/","title":{"rendered":"ISEG launches the MB WAY keychain in its own name"},"content":{"rendered":"<h5 class=\"wp-block-heading\"><strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-iseg-red-color\">With this ISEG Keychain, ISEG becomes the first Business School to develop a personalised device with MB WAY pulse.<\/mark><\/strong><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>ISEG-Lisbon School of Economics and Management has just launched the <a href=\"https:\/\/loja.iseg.ulisboa.pt\/products\/keychain-mbway-x-iseg\" target=\"_blank\" rel=\"noreferrer noopener\"><em>ISEG Keychain<\/em> ISEG<\/a>in partnership with MB WAY, becoming the first <em>Business School<\/em> to create a customised MB WAY keychain. In this way, ISEG now has this personalised means of payment, whose design draws inspiration from the School's current and former students.<\/p>\n\n\n\n<p>The &nbsp;<em>ISEG Keychain<\/em> is a revolutionary MB WAY pulse device that enables students and the rest of the ISEG community to make payments in a simple and practical way, without the need for clicks, internet access, or batteries. By providing this customised MB WAY pulse, ISEG's objective is to emphasise its pioneering spirit in adhering to new technologies and emerging market trends and, on the other hand, keep up with the new forms of digital payment that are boosting the economy and society.<\/p>\n\n\n\n<p>As explained by <strong>Jo\u00e3o Duque, Dean of ISEG,<\/strong> \"<em>The ISEG Keychain is more than just a payment device. It is a symbol of our vision for the future, where innovation and new technologies combine with the tradition and identity of our academic community. We believe that the ISEG Keychain will be a success not only among our students, and potential users of this service, but also by our alumni, employees and partners. It is with great enthusiasm that we launch this innovative product and we hope that it will contribute to strengthening the link between ISEG and its community.\"<\/em><\/p>\n\n\n\n<p>the ISEG Keychain is connected to MB WAY and enables one to make in-store payments with any bank card that is associated with MB WAY and at any payment terminal using MB WAY technology. <em>contactless<\/em>all without internet, battery or clicks.<\/p>\n\n\n\n<p>Available in red, with the <em>Business School<\/em> \"Open Minds. Grab the Future\", this <em>keychain<\/em> is making life easier for all those looking for a new, practical, fast and secure payment method.<\/p>\n\n\n\n<p><strong>MB WAY x the ISEG Keychain are available <a href=\"https:\/\/loja.iseg.ulisboa.pt\/products\/keychain-mbway-x-iseg\">HERE<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"With this ISEG Keychain, ISEG becomes the first Business School to develop a personalized device with MB WAY pulse. The Instituto Superior de Economia e Gest\u00e3o has just [...]","protected":false},"author":51,"featured_media":49216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ISEG lan\u00e7a MB WAY pulse em nome pr\u00f3prio - ISEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marianafigueiredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/\"},\"author\":{\"name\":\"marianafigueiredo\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#\/schema\/person\/7dbfcd94a0528cf0ccb6f1d3b553e35e\"},\"headline\":\"ISEG lan\u00e7a MB WAY pulse em nome pr\u00f3prio\",\"datePublished\":\"2024-06-18T16:43:15+00:00\",\"dateModified\":\"2024-07-15T15:42:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/\"},\"wordCount\":361,\"publisher\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Untitled-1.png\",\"articleSection\":[\"Outras\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/\",\"name\":\"ISEG lan\u00e7a MB WAY pulse em nome pr\u00f3prio - ISEG\",\"isPartOf\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Untitled-1.png\",\"datePublished\":\"2024-06-18T16:43:15+00:00\",\"dateModified\":\"2024-07-15T15:42:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/#primaryimage\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Untitled-1.png\",\"contentUrl\":\"https:\/\/www.iseg.ulisboa.pt\/wp-content\/uploads\/Untitled-1.png\",\"width\":832,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/2024\/06\/iseg-launches-mb-way-pulse-in-its-own-name\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.iseg.ulisboa.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ISEG lan\u00e7a MB WAY pulse em nome pr\u00f3prio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iseg.ulisboa.pt\/en\/#website\",\"url\":\"https:\/\/www.iseg.ulisboa.pt\/en\/\",\"name\":\"ISEG\",\"description\":\"Lisbon School of Economics &amp; 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O Instituto Superior de Economia e Gest\u00e3o, acaba de&nbsp;[...]","_links":{"self":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/posts\/49209"}],"collection":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/comments?post=49209"}],"version-history":[{"count":0,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/posts\/49209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/media\/49216"}],"wp:attachment":[{"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/media?parent=49209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/categories?post=49209"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.iseg.ulisboa.pt\/en\/wp-json\/wp\/v2\/topic?post=49209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}