The competitiveness and survival of organisations that depend on the wine industry is challenged every day by internal and external forces.
ISEG contributes to this debate and suggests solutions.
As part of the programme of the Postgraduation in the Wine Business, ISEG invites you to the Business Lunch under the slogan "The Wine Sector: What is the Future?"
These are a few questions that deserve thought:
• How to increase the profitability of the sector?
• How to move from export to internationalisation?
• How to effectively promote national wines abroad?
• What is needed to facilitate the spirit of associations in this sector?
Eng.º Manuel Rocha, MD of the Adega Cooperativa de Borba
Dr. Manuel Bio, Managing Director of the Cooperativa Agrícola da Granja
Professor Virgílio Loureiro, Winemaker and Student of the Universe of Wine
Location and Programme:
9th of December, 2014, Salão Nobre – ISEG
12.30-13.00 – Buffet lunch
13.00-14.00 – Debate
Participation in the Business Lunch is free, although there are only limited places available
Enrol by the 5th Of December.