Lectures will take place on Tuesdays and Thursdays, from 19.30 to 21.00, and on Saturdays, from 10.00 to 13.00.
Information and Enrolment:
Why should you enrol for this course?
The Chinese reality is multi-faceted and complex and there are no recipes for success for foreign companies doing business in China. However, all those who work with China are unanimous in stating that it is essential to make an effort to gain knowledge of this reality if one wants to understand what is happening in the world economy on one hand, and to work with the Chinese world on the other hand, whatever one's area of business.
Learning Chinese and knowing its culture is an important step towards building relationships and maintaining a dynamic business and helps us to understand what Chinese partners expect from foreign companies, what opportunities they have to offer, what threats we can face and how to minimise or neutralise these threats by means of an appropriate strategy and adequate legal protection.
In this context, ISEG is one of the most prestigious Economics and Management Schools of our country, being part of the largest public university. ChinaLogus was among the first companies to carry out consulting for China and to promote this type of training.
The Luso – Chinese Chamber of Commerce is one of the leading Portuguese institutions for the promotion of bilateral relations between Portugal and China, and it represents all the companies that carry out business with China – both large and small. For all these reasons, we believe that this course will provide a training which is solid and efficient and which empowers the potential of doing business in China.