A seminar entitled "
Pharmaceutical Marketing at the Crossroads – How Public Policy, Competition, IT, and Emerging Partners Influence Marketing Activity" will be held on the 15
th of March, from 19.00 to 21.00, in Antitheatre Novo Banco (Quelhas, 4
This seminar is organised by CEGE – Centre for Management Studies, as part of the 11
th Edition of the Postgraduation in Pharmaceutical Marketing and Business Development.
The keynote speaker will be Isabel Saraiva (Chair of the European Lung Foundation).
Enrolment deadline – 8
th of March: