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Seminar | The Impact of Costumer Reference Marketing on Organizational Buying Behavior: Evidence from the Portuguese Energy Industry

24 Nov 16:30
Sala 104 | Miguel Lupi

ADVANCE SEMINAR | THE IMPACT OF CUSTOMER REFERENRE MARKETING ON ORGANISATIONAL BUYING BEHAVIOUR: EVIDENCE FROM THE PORTUGUESE ENERGY INDUSTRY

ISEG | 24TH OF NOVEMBER, 2014

16.30 | Room 104, Miguel Lupi building
 
SPEAKER:  André Morgado – PDG Student – ISEG