B2B business represents more than half of the world economy and is increasingly complex.
B2B sales and marketing cannot be treated as an art, but rather as a process. This process has the sole objective of helping the client in a business which is conducted by people to people, where trust is fundamental. To be able to do this, companies have to transform themselves, by applying concrete management practices which encourage the creative use of data and also by creating a true B2B culture.
In the uncertain pandemic period, this transformation is imperative and digital means is an essential tool.
It is in times of crisis that the best leaders come to light!
Member of faculty: Rui Franco
Managing director of RENTELECOM (REN Group), with over 20 years of experience in Portuguese and international companies in the area of information and communication technologies. Bachelors in Electrical and Computer Engineering from IST. Has postgraduations in Advanced Management, Leading Sales Teams, and B2B Sales Management from Northwestern University – Kellogg School of Management, IESE, and ESADE respectively.
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