A series of 4 workshops (4 hours each) on Digital Transformation will be held at ISEG on the 29 th and 30 th of October (Auditorium 2, Quelhas, 2 nd Floor).
These Workshops are organised by Uberbrands with the Support of ISEG.
29 th of OCTOBER – DAY 1
New technologies are impacting the logic of how businesses work. A real revolution is under way where businesses and people have to improve their ability to adapt to an increasingly changing, complex and uncertain world. In this workshop you will learn about the transformative potential of these technologies and reflect on the skills that professionals need to develop to create a culture of innovation and be able to maintain business competitiveness.
09:00 – 13:00 – Disruptive Technologies and Digital Transformation: Big Data, Cloud Computing, IoT and Artificial Intelligence – Alexandre del Rey
14:00 – 18:00 – The Skills and Culture of Innovation – Fernando Domingues Jr.
30 th OCTOBER – DAY 2
How can we get the most out of our investment in time and money when we enrol for an event? How to obtain information without asking questions (elicitation)? The implications, and how to implement successful marketing strategies in the new market reality.
09:00 – 13:00 – Event Intelligence: Planning and Elicitation Techniques – Luis Madureira 14:00 – 18:00 – Digital Marketing – Nino Carvalho