Comunicação Integrada de Marketing (1 º Sem 2014/2015)

MKT (Marketing)

Bibliografia

Principal

• Clow, K. and Baack, D., Integrated Advertising, Promotion and Marketing Communications, New Jersey: Prentice-Hall, Global edition. , 2014

Secundária

• Barker, M., Barker, D., Bormann, N., e Neher, K., Social Media Marketing: A Strategic Approach, South- Western: Cengage Learning, 1st edition., 2013
• Tuten, T. L., Solomon, M. R., Social Media Marketing, New Jersey: Prenctice Hall, 1st edition., 2013