Comunicação Integrada de Marketing (1 º Sem 2018/2019)

MKT (Marketing)

Bibliografia

Principal

• Clow, K. and Baack, D. , Integrated Advertising, Promotion and Marketing Communications, New Jersey: Prentice-Hall, 7th edition - Global edition. , 2016

Secundária

• Tuten, T. L., Solomon, M. R. , Social Media Marketing, Sage: Third Edition, 2017
• Barker, M., Barker, D., Bormann, N., e Neher, , Social Media Marketing: A Strategic Approach, South- Western: Cengage Learning, 2nd edition, 2017