Marketing Empresarial (2 º Sem 2011/2012)
Bibliografia
Principal
- Anderson,J. Narus, J. Narayandas, D., Business Market Management: Understanding, Creating, and Delivering Value, Prentice-Hall, 2009
- Ford, D. Gadde, L-E. Hakansson, H. Snehota, I., Managing Business Relationships, John Wiley, 2011