Marketing Empresarial (2 º Sem 2012/2013)

MKT (Marketing)

Bibliografia

Principal

• Anderson, J., Narus, J., Narayandas, D., Business Market Management: Understanding, Creating, and Delivering Value , Prentice-Hall: New Jersey, 2009
• Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I., Managing Business Relationships, John Wiley: London, 2011

Secundária

• Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I., The Business Marketing Course: Managing in Complex Nertworks, John Wiley:London, 2006