Marketing Empresarial (2 º Sem 2014/2015)

MKT (Marketing)

Bibliografia

Principal

• Anderson, J., Narus, J., Narayandas, D. , Business Market Management: Understanding, Creating, and Delivering Value , New Jersey: Prentice-Hall.(3rd Ed.) , 2009

Secundária

• Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I., Managing Business Relationships , London: John Wiley. (3rd Ed.) , 2011