Marketing Empresarial (2 º Sem 2016/2017)

MKT (Marketing)

Bibliografia

Principal

• Anderson, J., Narus, J., Narayandas, D. , Business Market Management: Understanding, Creating, and Delivering Value, 3rd Ed., New Jersey: Prentice-Hall., 2009
• Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I. , Managing Business Relationships, 3rd Ed., London: John Wiley, 2011

Secundária