Strategic Marketing (2 º Sem 2013/2014)

- Value and Strategy (marketing and construction of the value; marketing plan Vs strategic plan; marketing plan);

- Market Analysis (consumers; the organizational market; industry and competition analysis; market segments identification and of targets selection);

- The Marketing Strategy (marketing strategy to differentiate and to locate offers; marketing mix strategy during the cycle of life of the product; internationalization process and offers in the global market);

- The E- Commerce (implications of e-business in marketing);

- Management of the Marketing Organization (trends of marketing practice; social responsibility in the marketing function).