Strategic Marketing (2 º Sem 2020/2021)

ECN , MNG

Bibliografia

Principal

• KOTLER, Philip e ARMSTRONG, Gary, Principles of Marketing , Global Edition, 17th Edition, Pearson., 2018

Secundária

• ARMSTRONG, Gary, KOTLER, Philip, OPRESNIK, Marc O., Marketing: An Introduction , 13th Global Edition, Pearson, 2017
• SOLOMON, Michael R., Consumer Behavior: Buying, Having and Being , 12th Edition, Pearson Higher Education, 2018
• MALHOTRA, Naresh K., Essentials of Marketing Research: A Hands-On Orientation , 1th Edition, Prentice Hall, 2015
• WOOD, Marian Burk, The Marketing Plan Handbook , 5th Edition, Pearson New International Edition., 2014