Marketing Estratégico (1 º Sem 2009/2010)

MKT (7ª Edição) , MKT (Marketing)

Bibliografia

Principal

• Hooley, Piercy, Nicoulaud, Marketing Strategy and Competitive Positioning (4th Ed.) , Pearson Education, 2008
• Fleisher, Bensoussan, Business and Competitive Analysis - Effective Application of New and Classic Methods, Pearson Education, 2007

Secundária

• Kerin, Peterson, Strategic Marketing Problems - Cases and Comments (11th Ed.), Pearson Education, 2007
• Ireland, Hoskisson, Hitt, The Management of Strategy - Concepts and Cases (8th Ed.), South-Western, 2008