Marketing Estratégico
(1
º Sem
2010/2011)
MKT (Marketing)
Bibliografia
Principal
-
Fleisher, Bensoussan,
Business and Competitive Analysis - Effective Application of New and Classic Methods,
Pearson Education,
2007
-
Hooley, Piercy, Nicoulaud,
Marketing Strategy and Competitive Positioning (4th Ed.)
,
Pearson Education,
2008
Secundária
-
Ireland, Hoskisson, Hitt,
The Management of Strategy - Concepts and Cases (8th Ed.),
South-Western,
2008
-
Kerin, Peterson,
Strategic Marketing Problems - Cases and Comments (11th Ed.),
Pearson Education,
2007