Marketing Estratégico
(1
º Sem
2012/2013)
MKT (Marketing)
Bibliografia
Principal
-
Hooley, Piercy, Nicoulaud
,
Marketing Strategy and Competitive Positioning (4th Ed.)
,
Pearson Education
,
2008
-
Fleisher, Bensoussan
,
Business and Competitive Analysis - Effective Application of New and Classic Methods
,
Pearson Education
,
2007
Secundária
-
Kerin, Peterson
,
Strategic Marketing Problems - Cases and Comments (11th Ed.)
,
Pearson Education
,
2007
-
Ireland, Hoskisson, Hitt
,
The Management of Strategy - Concepts and Cases (10th Ed.)
Ireland, Hoskisson, Hitt
South-Western
2008
,
South-Western
Cengage Learning
,
2013
