Marketing Estratégico (1 º Sem 2013/2014)

MKT (Marketing)

Bibliografia

Principal

• Hooley, Piercy, Nicoulaud, Marketing Strategy and Competitive Positioning (4th Ed.) , Prentice Hall, 2008
• Fleisher, Bensoussan, Business and Competitive Analysis - Effective Application of New and Classic Methods , FT Press/Pearson Education, 2007

Secundária

• Reed, Strategic Marketing ? Decision Making & Planning (3rd Ed.) , Cengage Learning, 2010
• Ireland, Hoskisson, Hitt, The Management of Strategy - Concepts and Cases (10th Ed.) , South-Western, 2013