Marketing Estratégico
(1
º Sem
2016/2017)
MKT (Marketing)
Bibliografia
Principal
-
Fleisher, Bensoussan,
Business and Competitive Analysis - Effective Application of New and Classic Methods
,
FT Press/Pearson Education,
2007
-
Hooley, Piercy, Nicoulaud,
Marketing Strategy and Competitive Positioning (4th Ed.)
,
Prentice Hall,
2008
Secundária
-
Ireland, Hoskisson, Hitt,
The Management of Strategy - Concepts and Cases (10th Ed.)
,
South-Western,
2013
-
Reed,
Strategic Marketing - Decision Making & Planning (3rd Ed.)
,
Cengage Learning,
2010
