Metodologia de Investigação em Gestão (1 º Sem 2013/2014)

GP (Gestão de Projetos)

Bibliografia

Principal

• Saunders, M., Lewis, P., and Thornhill, P., Research methods for business students, 5th Edition, Harlow: Pearson., 2009
• Newbold, P., Carlson, W. and Thorn, B., Statistics for Business and Economics, 8th Edition, Prentice Hall, 2012
• Hair, J.F., Black, W.C., Babin, B.J., and Anderson, R.E(2009), Multivariate Data Analysis, 7th Edition, Prentice Hall, 2009

Secundária

• Yin, Robert. , Case Study Research: Design and Methods, SAGE Publications., 2002
• Birks, D., and Malhotra, N., Marketing Research: An Applied Orientation., 6th Edition, Prentice Hall., 2012