Marketing for Innovation and New Products (2 º Sem 2018/2019)
EGCTI (Economia e Gestão de Ciência, Tecnologia e Inovação) , GEI (Gestão e Estratégia Industrial)
Program
- The company and innovation;
- Fundamentals of business management;
- Optical performance of commercial and marketing concept;
- Innovation and strategic marketing;
- Markets and consumer behavior;
- Innovation, new products and marketing;
- Operational marketing and launch of new products;
- The process of launching new products;
- Strategic planning and innovation;
- Strategic dimension of technology;
- The I&D and business innovation;
- Formulation of marketing strategies.
- Fundamentals of business management;
- Optical performance of commercial and marketing concept;
- Innovation and strategic marketing;
- Markets and consumer behavior;
- Innovation, new products and marketing;
- Operational marketing and launch of new products;
- The process of launching new products;
- Strategic planning and innovation;
- Strategic dimension of technology;
- The I&D and business innovation;
- Formulation of marketing strategies.